Nimbus Sport announced a non-exclusive agreement with Special Broadcasting
Service (SBS), Australia's free TV broadcaster, to provide on-demand internet
clips of the Barclays Premier League for the next three seasons 2007/2008,
2008/2009, 2009/2010.
From October, SBS will offer highlights of all Barclays Premier League
matches through its dedicated online football portal www.theworldgame.com.au.
Football fans across Australia will be able to access the content free of
charge, which will also include game day round-ups and features such as Goal of
the Week, Team of the Week and Premier League Trivia.
Digvijay Singh, CEO, Nimbus Sport, commented, "Football is booming in
Australia and we are excited to be working with SBS to bring coverage of the
world's premier football league to millions of fans down under."
Nimbus Sport has been awarded the mobile and internet rights for the next 3
years - covering the 1140 Barclays Premier League matches that will be played
until the end of the 2009-10 season. The 2007/2008 Barclays Premier League
season kicked off on 11th August and will showcase 380 matches until May 2008.
Nimbus Sport is marketing these rights in conjunction with PA SportEV - a
subsidiary of PA Sport.
The rights awarded to Nimbus Sport span countries across the globe -
including China, Japan, Korea, Hong Kong, Thailand, India, Pakistan, Bangladesh,
Sri Lanka, and other countries in Asia; UAE, Saudi Arabia, Algeria, Egypt, as
well as countries in the Middle East and North Africa; Italy, Portugal, Spain,
Greece, and Belgium in Europe; and reaching as far as Brazil, Australia and New
Zealand.
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