Reliance Money, the financial services and products distribution company of
Reliance Anil Dhirubhai Ambani Group, became the first financial intermediary in
the country to introduce financial market information across mobile platforms.
The company unveiled its "Mobile Financial Portal", the
first-of-its-kind portal offering a range of financial services and information
to its investors, across all telecom operators.
With this initiative, the company will now be tapping around 200 million
telecom user base in India, that adds over 5 million customers every month, with
its services.
The tie-up was announced by Sudip Bandyopadhyay, Director and CEO of Reliance
Money and Beerud Sheth, Co- founder and President of Webaroo, the technical
partners for this initiative, at a press conference.
"This unique initiative will provide mobile users an opportunity of
staying connected with financial markets while on the move, irrespective of the
status of their network. Most importantly, this service is being offered by
Reliance Money free of charge to all, across networks and mobile
technologies", said Sudip Bandyopadhyay.
"The portal, with its rich contents and advance graphics, is cached on
the user's mobile handsets for facilitating quick and seamless experience
irrespective of network connectivity. Our market leading technology provides a
scalable platform for content delivery on a variety of handsets while also
enabling advertising opportunities for advertisers," said Beerud Sheth.
Reliance Money is a first financial intermediary to introduce mobile portal
for providing financial market information, in-house research and stock updates
to its users. The backend technology ensures that the user will have a great
experience, irrespective of the number of mobile users accessing information
from this portal at any given point in time.
"This service would reach out to millions of telecom users - a sizable
number of whom are either active and potential investors - and facilitate rapid
expansion and wider dissemination of our services. Reliance Money customers
would soon be in a position to access their Portfolio, Trade Book and Order Book
through this Mobile Portal", added Bandyopadhyay.
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