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IDEA is now part of 'Asia Mobility Initiative' (AMI) - Asia's premier regional international roaming alliance. This alliance, will give IDEA customers an assured and seamless roaming experience along with great value in terms of support for best practices in the global telecom industry and access to products and services across all the represented countries.

The six members of the AMI alliance are: IDEA Cellular (India), Celcom (Malaysia), MobileOne (Singapore), Excelcomindo (Indonesia), Telstra (Australia) and DTAC (Thailand). AMI members have a combined subscriber base of over 58 million which means IDEA will now host a huge customer base of users who may want to travel to India.

Speaking on the occasion, Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Limited said, "This step is a part of IDEA Cellular's constant endeavour to provide its customers, products and services that add value to their lives."

At the same function, Steven Chan, Executive Director, AMI said: "AMI Alliance provides a platform for its members to foster preferential relationships and collaborate to create new cross border services that generate new revenue streams."

On the occasion Sanjeev Aga, Managing Director, IDEA Cellular Limited said: "India is one of the fastest growing economies. Today, a mobile connection is not a luxury but a necessity to achieve progress. India is being recognised as the financial capital of the sub continent."