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Within 3 years after mobile phones started coming with a built- in camera, more than 200 million camera phones will be sold this year. This projection was shared by Juha Putkiranta, Senior VP of the Multimedia division of Nokia, the Euro 24.5 billion (2003) cellphone giant. While speaking at the launch of the company's latest megapixel smartphone Nokia 6670, Putkiranta added that megapixel camera phones offer print quality picture and therefore the need for a separate camera becomes redundant.

Aimed at the corporate users, Nokia 6670 is being touted as 'the compact business tool in your pocket' by the vendor. It comes with features such as VPN and SSL for secure corporate email access, and the big screen makes viewing PowerPoint and Word files easy. The phone also has the capability to connect with the Personal Information System on the corporate users PC and manage and update diaries, and scheduler. This USB and Bluetooth enabled phone comes with a wireless keyboard. It comes with an additional GPS module for map and route guidance, and a remote camera that can be installed at home, for instance. The company has packed fun and entertainment for the business user with an enhanced image editor, and lots of games. The product will be priced at about USD 500. 

The company also took this opportunity to announce that customization for its service provider clients will be a major strategy in the mobile phone war that is likely to hot up in days to come. For instance from a single model, Nokia can now create almost 250 versions for its different service provider clients across the world. The customization is done on the basis of so many factors such as packaging, dual branding, local language, specially customized software, and so on. "The idea is to give our service provider clients a differentiator to help them get an edge over their competitors", says Olli-Pekka Kallasvuo, executive VP and GM of the Mobile Phone division at Nokia. The company has brought in SAP R3 to streamline and tighten up processes, and eventually cut down on inventory levels and inventory costs. For instance Nokia now pays it's component suppliers only when the component have hit the assemble line. Till that time, the components are the property of the supplier. "We also have to pass the benefits of volumes to our service provider clients, so we take every step to keep the cost low", informs Kallasvuo.

For a company where sale of mobile phones fetch over 60 percent of revenues, the battle is now going to go beyond the brand leadership. As emerging economies with lots of low income group consumers will now form the biggest growth markets, Nokia will also have to come up as a price leader, which it is currently not. 

Ibrahim Ahmad
Voice&Data