ESPN STAR Sports and Yahoo! India have entered into a partnership for cross-media SMS interactivity and promotion across the channels, starting with the 'IndianOil Asia Cup.'
The service will provide real-time, interactive coverage throughout the Indian Oil Asia Cup. It will enable mobile subscribers to get real-time scores and access customized content like polls, exclusive contest, trivia, and way more by sending SMSs to the Yahoo short code 8243.
CyberMedia News
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