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 Home > V & D 100 > V&D 100 Ranking > Rank 99 - SM Telesys Ltd
  V&D 100 RANKING
Rank 99 - SM Telesys Ltd
Voice&Data
Wednesday, August 02, 2000
FACTSHEET
CEO: Dr NP Sen
Year of Start-up: 1993
Area of Operation: Paging services and sales, software development
Address: A 18, Shivalik,
New Delhi – 110 017
Employees: 250
Tel.: 011-647 9797/621 1260
Fax: 011-647 9330
E-mail: smes@vsnl.com
Web Site: www.smesltd.com/www.nicepaging.com

The company registered an impressive increase of about 140 percent in turnover during the period under review. From a modest Rs 10 crore in the 1998-99 fiscal, it jumped to Rs 24 crore during the last fiscal according to Voice & Data estimates. This was on account of its predominant position in pagers market (hardware part) where it pocketed more than 70 percent share. With most of multinational pager manufacturing companies on the verge of closing their shops in India, the strategy of the company was one of wait and watch. And that has paid off. It imports the hardware from Hong Kong-based Group Sense Ltd and then resells it after some modification and frequency adjustments. It is also into Indian language pagers in a big way.

SWOT
STRENGTH
Leader in pager market

WEAKNESS
Lacks focus

OPPORTUNITY
Call centre, software development, and e-commerce

THREAT
Re-emergence of multinationals

The company has joint ventures with several multinational companies in the field of telecommunications. The companies include LG Information & Communication Ltd (LGIC), Naray Mobile Telecom, Nepostel/PTT Netherlands, Esquire Electronics Inc., and Group Sense Ltd.

It also has a paging services arm, Nice Paging, as a JV with LGIC, Naray, Esquire, and PTT. It currently has 10,000 subscribers and operates in Jammu & Kashmir and Assam.

The company has different divisions for manufacturing solutions, marketing solutions, turnkey contracts, and consultancy. It has also made foray into software development.

The company recently launched a B2C site on Gifts called www.giftstoindia.com.

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