| FACTSHEET |
CEO: Vijay Yadav (Carrier Systems Group), Ram Gopal Vallath
(Commercial and Consumer Division)
Year of Start-up: 1995
Area of Operation: Networking products
Employees: 18
Address: 1116-1120, 11th Floor
International Trade Tower, Nehru Place, New Delhi - 110019
Tel.: 629 3177-78
Fax: 623 6509, 629 3179
E-mail: Vijay_yadav@3com.com,
Ramgopal_Vallath@3com.com
Web Site: www.3com.com |
Unlike
1998-99 when majority of 3Com’s revenue came from hubs and switches, it was
RAS that fuelled its growth this fiscal. Its hub sales went down while NIC and
modem segments were unimpressive. 3Com did a remarkable business in the cable
modem market in its very first year of cable business in India.
| SWOT |
STRENGTH
Growing popularity of its carrier product
WEAKNESS
Low market share in routers and NICs
OPPORTUNITY
More cable homes in India than phone connections could mean huge
opportunity in the cable business.
THREAT
Declining sales of hubs and switches; decision to exit from enterprise
market could spell revenue loss. |
It did a business of Rs 50 crore in the carrier market. It
got major orders from Satyam, VSNL, ISP India, and Caltiger. It sold products to
40 ISPs. In the cable Internet market, the company had booked orders for close
to 5,000 cable modems and four CMTS systems. In the telco market, it sold
solutions worth Rs 7 crore to basic service providers.
Last fiscal, 3Com went in for a major restructuring of its
business model in India. Its focus was on high-growth areas. Another significant
development was its decision to exit from the high-end enterprise business. It
now has two business divisions—carrier system group and commercial and
consumer networks, each headed by a separate country manager. In the latter, it
will focus on IP telephony, broadband, wireless systems and web devices.
The restructuring process has resulted in two business
models, identification of three markets (consumer, commercial, and service
provider), and focus on emerging technologies.
Besides, the past year also saw 3Com strengthening its customer orientation
in India by setting up a call centre.
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