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  V&D 100 RANKING
Rank 32 - 3Com India
Voice&Data
Friday, July 21, 2000
FACTSHEET
CEO: Vijay Yadav (Carrier Systems Group), Ram Gopal Vallath (Commercial and Consumer Division)
Year of Start-up: 1995
Area of Operation: Networking products
Employees: 18
Address: 1116-1120, 11th Floor
International Trade Tower, Nehru Place, New Delhi - 110019
Tel.: 629 3177-78
Fax: 623 6509, 629 3179
E-mail: Vijay_yadav@3com.comRamgopal_Vallath@3com.com

Web Site: www.3com.com

Unlike 1998-99 when majority of 3Com’s revenue came from hubs and switches, it was RAS that fuelled its growth this fiscal. Its hub sales went down while NIC and modem segments were unimpressive. 3Com did a remarkable business in the cable modem market in its very first year of cable business in India.

SWOT
STRENGTH
Growing popularity of its carrier product

WEAKNESS
Low market share in routers and NICs

OPPORTUNITY
More cable homes in India than phone connections could mean huge opportunity in the cable business.

THREAT
Declining sales of hubs and switches; decision to exit from enterprise market could spell revenue loss.

It did a business of Rs 50 crore in the carrier market. It got major orders from Satyam, VSNL, ISP India, and Caltiger. It sold products to 40 ISPs. In the cable Internet market, the company had booked orders for close to 5,000 cable modems and four CMTS systems. In the telco market, it sold solutions worth Rs 7 crore to basic service providers.

Last fiscal, 3Com went in for a major restructuring of its business model in India. Its focus was on high-growth areas. Another significant development was its decision to exit from the high-end enterprise business. It now has two business divisions—carrier system group and commercial and consumer networks, each headed by a separate country manager. In the latter, it will focus on IP telephony, broadband, wireless systems and web devices.

The restructuring process has resulted in two business models, identification of three markets (consumer, commercial, and service provider), and focus on emerging technologies.

Besides, the past year also saw 3Com strengthening its customer orientation in India by setting up a call centre.

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