This well-known player in the telecom instruments space could grow only marginally in fiscal 2001–02, at around 1.66 percent, to remain content with a turnover of Rs 161 crore. In unit terms, the company sold around 3.8 million telephones and feature phones, up from 3.6 million in the fiscal 2000-01.

Bharti Teletech supplied 2.5 million phones to BSNL and MTNL. It sold 1 million telephones in the open market. The company also exported around 300,000 instruments to countries like Mauritius, Ethiopia, Vietnam, Korea, Latin America, and Sri Lanka.

Bharti Teletech has two other subsidiaries under its fold—Bharti Systel and Goa Telecommunications. The production units are located in Ludhiana, with a manufacturing capacity of 1.5 million; in Gurgaon with a capacity of 2 million, and in Goa with a capacity of 1.5 million. These production units have a combined capacity of 5 million telephones annually.

The distribution channel consists of over 135 distributors and 5,000 dealers. In the coming fiscal, the company is planning to be more aggressive on the distributor and dealer network fronts.

Bharti Teletech  TURNOVER FACTSHEET CEO : VJ Prakash  Area of Operation : manufacturing and distribution of telephone instruments  Employees : 684 Address : Plot No 6, Sector -34, Electronics Hardware Technology Park,  Gurgaon – 122 001, Haryana Tel  : 0124-6372721-23 Fax : 0124-6372724 Web Site : www.bharti-teletech.net S W O T Strength  : Good hold on BSNL/MTNL market Weakness : The brand awareness Opportunity : Export market, Private basic provider Threat  : Gray market

This fiscal, the company plans to launch cordless phones incorporating specialized features, e-mail phones, and multiline phones.