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 Home > V & D 100 > V&D 100 Ranking > Rank 44: MRO-Tek Ltd
  V&D 100 RANKING
Rank 44: MRO-Tek Ltd
Voice&Data
Friday, July 21, 2000
FACTSHEET
CEO: S Narayanan
Year of Start-up: 1984
Area of Operation: Networking and datacom
Address: 14, 1st D main, Ganganagar, Bangalore – 560 032
Tel.: 080-333 2951/333 0878
Fax: 080-333 3415
Web Site: www.mro-tek.com

MRO-Tek’s biggest achievement in the last fiscal was touching Rs 100-crore mark by the year 2000. It posted total revenues of Rs 105 crore and emerged a clear leader in the leased-line modems with 67.37 percent market share. Besides, it was a close third in the router category with 5.67 percent in market share terms. Now that it has established itself as the leader of modems and has an entire range of networking products for LAN and WAN it will be able to drive the entire range of solutions.

SWOT
STRENGTH
Strong technology company with manufacturing background

WEAKNESS
Aggressive marketing

OPPORTUNITY
LAN, WAN, Access; global markets

THREAT
The big-time vendors

What separates it from the rest, except for D-Link, is that its engineers not only make good products but also offer solutions. The trick lies in having access to global technologies, using the local components and then producing products suitable for the country.

It has major plans to come out with an IPO. This might be another unique trend that it could set. As part of its consolidation strategy, it wants to improve the infrastructure in the manufacturing plant, open offices in Mumbai and Delhi, and add more products in the manufacturing line and value-added line. MRO-Tek is well positioned to capitalize on the opportunities in the backbone service provider/telecom service provider and the ISP markets through its strategic alliance partners. It also plans to use the Indian market as a platform to enter the Mid-East and SAARC countries and build platform products and core technologies that can be easily customized for these markets and other similar markets abroad.

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