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The wireline subscriber base in India as on March 31, 2007 was 40.38 mn, an
18.7% dip from FY 2005-06. With the mobile subscriber base booming, and
enterprises opting for IP telephony, fixed phone segment saw a reasonable growth
in FY 2006-07. This was due to the CLI, and cordless segment, which showed
little growth, and are set to spearhead the growth in the market. Today, new
features like backlit displays, battery backup, polyphonic ring-tones, and FM
radio are becoming popular, as customers increasingly look for additional
features on their fixed phones.
According to VOICE&DATA estimates, the fixed phone segment in FY 2006-07
stood at Rs 430 crore, growing 23.2% from FY 2005-06.
The leader in the fixed phone segment was Bharti Teletech with revenues of Rs
272 crore, growth of 21.4%, and market share of 63.3%. National Panasonic, who
grew 19%, and registered revenue of Rs 113 crore with 26.3% market share,
followed it. Among the others were ITI, UTL, BPL, Siemens and the Chinese
players.
In FY 2006-07, Bharti Teletech sold 63,80,000 fixed-line phones, and 2,55,000
fixed wireless telephones. Exports contributed about 21% of their turnover of
the fixed line and fixed wireless phones in FY2006-07, reiterating their
position as a global manufacturer competing the Chinese players. They exported
fixed phones to countries like Mauritius, Vietnam, and South Africa. Their tie
up with Thomson for marketing of GE phones continued in this financial year too.
ITI, another player in the fixed phone segment, sold 265,000 handsets in FY
2006-07.
National Panasonic sold 650,000 fixed-line phones, and bagged a number of
clients from the corporate sector such as Infosys, Wipro, and TCS. Private
telecom operator Airtel is also promoting cordless phones.
The top customers for Bharti Teletech in FY 2006-07 included HP Invent,
Malayalam Manorama, HCL Infinet, HLL, and Mankind Pharma.
The growth has been positive in the cordless segment of which 2.4 GHz phones
are a part, and the cordless segment is now contributing 15% of the total
market, and is also growing at 15%.
UTL Group's revenue from CLIP Phones is about Rs 10 crore. The total number
of CLIP sold is 150,000 during 2006-07. It supplied fixed phones to BSNL and
MTNL.
On the other hand, the fixed wireless phones and terminals (FWP + FWT) market
stood at Rs 1,588 crore, experiencing a marginal growth of 2%. Total number of
wireless subscribers in fixed wireless (FWP+FWT) increased to 9.5 mn during
2006-07 from 6.6 mn during 2005-06.
LG maintained its leadership with revenues of Rs 792 crores, and shipping
400,000 FWP in FY 2006-07. Its growth was a marginal 1.8% due to reducing prices
of the handsets. Moreover, the demand for FWPs grew only marginally. Market size
of LG in FY '06-07 stood at 49.9%. Second in line was Axesstel, which provided
600,000 units to BSNL through XL Telecom, and supplied 250,00 units to Tata
Teleservices. Its revenue stood at Rs 238 crore, a 24.6% growth as compared with
previous year.
Huawei shipped 200,000 FWPs, and data cards in FY 2006-07. Owing to its
shifting focus toward CDMA mobile handsets, it clocked revenue of Rs 75 crore,
experiencing a dip of around 70%.
ZTE on the other hand saw a robust growth with its revenues growing from Rs
105 crore to Rs 185 crore, a jump of 76.2%, and registered a market share of
11.6%
Another manufacturer, ITI also experienced a dip in the revenues from FWP
business, but number of handsets sold was 327,000 with respect to 278,000 in FY
'05-06, and the dip was owing to the reduced price of FWPs.
Bharti Teletech is presently importing the cordless variant of GSM-FWP from
South Korea's Telian and the desktop variant from Thompson CCT while it
manufactures GSM-FWT in its Goa plant. It imported 250,500 GSM FWP from Telian
and Thompson CCT and manufactured 154,000 FWT in FY '06-07, grossing revenues of
Rs 65 crore and Rs 61 crore respectively.
New companies such as Brightpoint, JinPeng, Hisense, Handtel, and Rose
Telecom also made their entry into the Indian market.
|
Fixed Phone (FY '06-07) |
|
Rank
|
Companies
|
Revenue (in Rs Crore)
|
Growth
|
|
|
FY 2005-06
|
FY 2006-07
|
(in %age)
|
|
1
|
Bharti Teletech
|
224
|
272
|
21.4
|
|
2
|
National Panasonic
|
95
|
113
|
18.9
|
|
3
|
Others
|
30
|
45
|
50.0
|
|
Total
|
349
|
430
|
23.2
|
|
Others include ITI, BPL, Siemens, UTL, and Chinese Players
|
|
Fixed Wireless Phone
(FY '06-07) |
|
Rank
|
Companies
|
Revenue (in Rs Crore)
|
Growth
|
|
|
FY 2005-06
|
FY 2006-07
|
(in %age)
|
|
1
|
LG
|
778
|
792
|
1.8 |
|
2
|
Axesstel
|
191
|
238
|
24.6
|
|
3
|
ZTE
|
105
|
185
|
76.2
|
|
4
|
ITI
|
107
|
78
|
-27.1
|
|
5
|
Huawei
|
253
|
75
|
-70.4
|
|
Others
|
123
|
220
|
78.9
|
|
Total
|
1,557
|
1,588
|
2.0
|
|
Others include Pantech Curitel, Bharti Teletech, JinPeng,
Hisense, Tilean, and Thompson CCT
|
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