TTML has witnessed significant growth in numbers and revenues. What would you attribute this to?
The customer satisfaction level in Mumbai has increased by 83 percent. These figures clearly depict that TTML is gradually and steadily improving its customer service through better voice clarity, congestion free network, and billing-related issues.

The brand name spans across retail, enterprise, wholesale, as well as international services offered by the telecom services arms.

We have also seen the business double month on month and reach the one million subscriber mark (including FWP and WLL). We will continue to be aggressive and focus on customer satisfaction.

Having already covered a large part of the Maharashtra circle, what is TTML's future strategy? 
TTML is chalking out aggressive plans to cater to the customer needs, which involves: increase in capacities, introducing cutting-edge technologies, and a host of value-added services to for the customers.

Today, we are embarking on a vision, with a strong focus on providing customer value with care, trust, and innovation. After a number of success stories, we are now committed to building a substantial presence in the country's telecom space, and are all set to redefine the existing benchmarks of the mobile service category in India through marketing innovations and introduction of new-generation, value-added services.

TTML is focusing on product innovation by offering products and services like Brew applications, VO-DATA cards, Wi-Fi, to name a few.

We are also offering attractive value-for-money tariff plans and a range of handsets suited to diverse customer segments. Tata Indicom telecom services are available at exclusive franchisee showrooms and several retail selling points (RSPs).

The tele-density in Maharashtra is only in the range of 25–27. We still have a long way to go and a great market to capture. After having captured certain tele-density levels, it will be VAS all the way. With voice becoming plain vanilla there will be a distinct market for VAS, and TTML has a strong focus on this segment already.

Another area that would continue to grow is the enterprise segment. Growth will be both vertical and horizontal-it is not just about more infrastructure, coverage, and subscribers or VAS and content but a mix of all. Rural Maharashtra is a focus for the fiscal 2005–06.

The vision is to grow aggressively with high customer satisfaction and deliver value to our shareholders. The fire-fighting days are over and now the way is to go ahead and deliver to double the business.

What issues and challenges do you face on this path?
There have been challenges but not really in terms of people or resources. The real challenge has been regulation. Though we do not take shortcuts or the illegal route to offer our services, there have been constant debates on the usage and clarification of these regulations. Another important challenge is tariff and price competition. One has to be really ingenious to be ahead of not only the competition but also the market and at the same time manage profits.

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