IDC anticipates that by 2009, over 30 million subscribers in the US will be consuming commercial video/TV content and services on wireless devices. In-Stat predicts mobile video services in the US to generate revenues of $5.4 billion by 2009, with over 20 million Americans subscribing.

Jupiter Research found that 44 percent users are interested in watching video on their cell phones-if it's free. Only 19 percent say they would be willing to actually pay for services.