Print

Comment

Email

Digg

Del.icio.us

Reddit

The Tata Group is targeting leadership position in all spheres of telecom services by the next financial year. As a precursor to this, the fiscal year 2004-05, saw Tata Indicom (brand name for Tata teleservices telecom offerings) registering one million customers in Maharashtra.

TTML's bouquet of telephony services include mobile, fixed wireless phones (FWP), public telephone booths and wireline services. Its suite of broadband data network and Application services include leased lines, DSL, Wi-Fi, ethernet, managed gateway services and web conferencing services.

The company has deployed the latest 3G 1X CDMA technology in the state to offer wireless communication services like mobile and fixed wireless phones to its customers.

TTML witnessed an impressive growth in its revenue in the FY 2004-05. The firm has been adding nearly 40,000 subscribers month on month. In the last six months, the operator has added over 100,000 customers for both FWP and WLL, thanks to the toning up of its customer service.

Though the growth in the subscriber base primarily came from the FWP segment, the service provider also saw traction in its CDMA offerings and continued to register growth month on month.

Showing aggressive growth during the last 6 months, the TTML has added an incremental market share of 22 percent in the wireless market from 4 percent earlier. This helped TTSL move from sixth position to be amongst the top 3 players in Maharashtra circle.

Something that worked right for the company was its effort to expand in the state along with the focus on customer satisfaction. The voluntary churn rate is less than 1 percent for TTML.

Under the leadership of its managing director, Charles Anthony, who has a proven record of his performance at Tata Infotech, TTML saw an impressive growth touching Rs 837 crore in 2004-05 as compared to Rs 649 crore in 2003-04.

TTML, which connects over one million customers, is planning to invest close to Rs 650 crore in 2005-06 for infrastructure and business expansion. It will also expand the existing capacity on its soft switch at Nagpur for 3G services. It is focusing on product innovation by offering products and services like Brew applications, VO-DATA cards, Wi-Fi, to name a few. During 2005-06, Tata Indicom plans to increase its site count by approximately 1.5 times in Maharashtra.

Apart from the various services in the retail segment, enterprise solutions also play a significant role in the overall offerings from the service provider. The enterprise offerings are mainly included in the end-to-end telecom solutions offered by the Tata group as part of Tata Indicom Enterprise Business Unit (TIEBU).

Tata Indicom has also introduced a host of value-added services like the Tata Indicom voice portal. A lot of ground work had been done in 2004-05 for broadband services both wired and wireless. TTML is strongly focusing on preparing content for value-added services, the benefits of which it plans to reap in the current fiscal.

Next Page :

"Rural Maharashtra is a serious area of focus for the fiscal 2005–06"

Page(s)   1  2