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 Home > V & D 100 > V&D 100 - 2004 > MOBILE PHONE: A Ring-away Success
  V&D 100 - 2004
MOBILE PHONE: A Ring-away Success
Continued from page: 1

Pravin Prashant
Tuesday, June 15, 2004

The Methodology

This time, VOICE&DATA has analyzed GSM and CDMA handset markets under one segment called mobile handsets because of the implementation of unified licensing. Technology is immaterial for people using mobile phones, the idea is to get an overall view of the handset market rather than looking at it from two different angles. VOICE&DATA has taken this initiative for a good cause like similar initiatives in the past For example in the 'Mobile User's Satisfaction Survey 2003,' the quality of service of both GSM as well as CDMA service providers were measured.

In the mobile handset segment, VOICE&DATA has tried to give a true picture by segregating Indian companies and their parent companies. A majority of handset deal in CDMA space has gone directly to the parent company and not to its Indian subsidiary. For e.g., LG Electronics takes care of CDMA business whereas LG India takes care of GSM in India. For CDMA phones, Reliance Infocomm has directly placed orders on LG Electronics. So revenues are not reflected in the Indian subsidiary. The same is the case with Samsung and Nokia. For e.g., Samsung India takes care of GSM revenues in India whereas Samsung Electronics takes the CDMA revenues.

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