Brand: Reliance IndiaMobile
Catch Phrase: Kar Lo Duniya Mutthi Mein
Footprint: Services are available in 20 out of 23 circles in India, which brings the group very close to having an all-India presence
Leadership: Mukesh Ambani: While he may not have the charisma of Dhirubhai Ambani, he is a man of details and is highly result oriented. On the face of it, he may not come across as an aggressive person, but he knows how to get things done…and get them moving. Anil D Ambani, vice chairman and MD, teams up with him quite effectively

Companies: Reliance Infocomm and Reliance Telecom: The behemoth managed to shake up the India telecom stage, if not the earth, with its big-ticket entry in May 2003. Deep pockets and financial muscle helped it win the lion’s share. In literally no time, the group has emerged as no. 1 in mobile services in the country in terms of subscribers, surging past Bharti, Hutch, and BSNL
The Approach: Move stealthily, and bombard as many territories as possible in the first go itself...size matters. Call that project execution.
Technologies Deployed: CDMA-1x RTT, and GSM: CDMA-1x RTT can provide data speeds of up to 144 kbps, which meet the IMT 2000 specifications for next generation vehicular traffic. With the addition of two permutations, 1X EVDO and 1X EVDV, it can also reach the specified next generation targets for stationary and nomadic users