Brand: Hutch
Catch Phrase: Wherever you go, our network follows
Coverage: The service is available in 13 out of 23 circles in India, which qualifies for a pan-India footprint
Leadership: Asim Ghosh: He’s perhaps the most diligent group head in the mobile services industry. A firm believer in the value game and not the number game. Widely regarded as a silent worker—actions speak louder than words, as they put it

Company: Hutchison Max Telecom. Unlike its primary GSM competitor Bharti, Hutch is a mobile-only player. Slowly and steadily, it has expanded, and consolidated operations in the country. Has always had a very strong VAS portfolio, and has managed to maintain leadership in GSM services ARPU.
TECHNOLOGY OFFERINGS: GSM and GPRS
The Approach: Keep playing the value game and consolidate…results will follow
Value-added Services: Push2talk, check e-mails using MS Outlook, Hotmail, and Yahoo Mail, MMS, Mobile Gaming, Missed Call Alerts that inform the subscriber of calls missed while the phone was switched off, the Internet, voice response service (in Hindi and in English), location-based help service for locating the nearest police station, hospital, etc., ringtone downloads, and SMS-based contests.