As per VOICE&DATA's assessment, in 200304, India graduated from an
emerging market to a market with significant business opportunity with a leading
position in the Asia-Pacific region in terms of growth. In fact, India, along
with China, began to be identified as one of the main growth drivers of the
network security products market globally. In 200304, the Indian market grew
by an estimated 30 percent to Rs 215 crore. However, it still remained
overwhelmingly anti-virus and firewalls centric, though their share came down to
around 70 percent of the market.
Growth Drivers
The singlemost fact that drove the growth in the market was the growing
number of real threats to networks as reflected in the increasing virus and
malicious code attacks on networks. This naturally created an increased
awareness among user organization that resulted in deployment of more security.
Security emerged as the number 1 or number 2 priority of many enterprises
especially in the banking and finance, telecom, BPO and pharmaceutical sectors.
Security management has emerged as the forceful market driver leading to the
adoption of security solutions. Compliance, particularly in the banking and
finance sectors, was another driver of adoption of security measures in many
organizations.
However, despite security being in almost everybody's mind, decision on
deployment of tools and technologies had a long gestation period that lead to
pretty long selling cycle for vendors. Sales cycle was also affected by a lack
of sufficient trained-qualified experts. Also there was a trend to break down
bigger security implementations into phases-first a pilot was done and only
when the pilot showed some tangible results organization went for complete
implementation.
Key Trends
There was a visible shift in the way corporates and enterprises viewed
network security. Earlier organizations first built a network and then though of
deploying security. That seems to have changed a lot now with organizations
provisioning for security at the time of building the network. Also, some
organizations began to budget for security separately unlike most others who
either did not budget for it or made it part of their overall IT budget.
On the tools and technology front, anti-virus and firewalls have been at the
forefront of India's deployment. However, increasingly there was an interest
for security solutions such as intrusion detection and prevention (IDP) as
corporations seek to protect themselves from business impacting threats such as
virus, Trojans and worms that attack the application layer.
Even though globally security solution vendors focused a lot on integrated
security solutions, the Indian market remained 'best of the breed' points
product market. In other words, while vendors were trying to sell integrated
solutions that combined anti-virus, content security, firewalls, IDS etc, users
still preferred buying individual products. As such, the market was still a
challenge for integrated security vendors like Cisco, CA, and Symantec.
Perhaps one of the most significant shifts was in the anti-virus products
space. Not only anti-virus solutions began to be used for vulnerability
assessment; they also emerged as key to content and web security. Also,
anti-virus deployment and usage was now significantly licensed based. Anti-virus
companies started offering outbreak prevention and control services. The shift
to solutions and services was the reason for the over 50 percent growth in the
anti-virus solutions market.
Another significant reason for their growth was the growing menace of Spam.
As the link between Spam and virus attacks grew, anti-virus solutions also began
filtering Spam.
The firewall market grew by 25 percent in 200304. The shift towards
hardware based firewalls noticed in 2002-03 continued with more enterprises
preferring to deploy hardware then software. The larger enterprises and provider
segments have been very proactive in the deployment of appliance based security
solutions.
As per VOICE&DATA estimates there was a 50 percent growth in the IDS
market, with a significant amount of growth coming from the shift from IDS to
IPS (Intrusion Prevention System). BPO companies and telecom operators were the
important buyers of IPS. There was a growing interest in the small and medium
businesses in IDS.
In the communication/transport security space, SSL VPN clearly emerged as the
technology of choice mainly because of ease of use. SSL products were available
from Cisco, Check Point Software, F5 Networks, Nokia, NetScreen, Nortel Networks
and Symantec.
Two-factor authentication was on a roll this year as well growing at the rate
of 50 percent. VOICE&DATA estimates that the market for authentication would
be around Rs 8.5 crore. RSA Security was the only vendor of any significance in
this segment. BPO and software companies remained the primary buyers of
authentication products. Pharmaceutical companies also emerged as top buyers.
Key Market Segments
Like the past years, the banking and finance segment remained the number one
buyer of security products. Software companies, telecom operators, BPO and
pharmaceutical companies were the other key buyers. The main reason for these
companies' interest in security solutions was the fact that they were the ones
who faced huge amount of risks. Also, for companies in these segments security
compliance was a must either because of regulations (banks) or because of
clients (BPO companies). All banks must get networked and go online by 2005 as
per a government directive. While private sector banks are perceived to be more
security conscious, in 200304 public sector banks like State Bank of India,
Vijaya Bank, Punjab National Bank and Canara Bank appeared to have taken a lead
in making investments in security as they together spent more than Rs 600 crore
in networking their branches and deploying banking applications.
| Leading
Security Product Vendors (FY 200304) |
| Product
Category |
Key
Vendors |
| Anti-virus
Solution |
Trend
Micro |
Symantec |
Network
Associates |
| Firewalls |
Cisco |
Checkpoint |
NetScreen |
Nokia |
| Intrusion
Detection |
Cisco |
ISS |
Symantec |
NA |
| Authentication |
RSA
Security |
NA |
NA |
NA |
| V&D
estimates |
CyberMedia
Research |
|
|
Strong growth in the telecom and software sector has led to the service
provider & software companies being the other two major contributors. The
service providers have been active in their build out for some time now and are
beginning to explore and implement higher level solutions which can offered as
value add for their customers. Pharma companies were key buyers of network
security products.
Government, despite longer decision-making cycle, emerged as one of the key
market segments for network security vendors in 200304 as awareness grew.
Public sector undertakings and education institutions were early movers. A
number of government organizations floated tenders for buying network security
products (they also asked for consulting, implementing and monitoring services).
Key Vendors
Cisco is clearly the leader in the Indian network security market with
dominating the firewall market. According to VOICE&DATA estimates, Cisco
commands around 25 percent of the market in the firewall market followed by
CheckPoint (Software), NetScreen and Nokia. CheckPoint is the only player in the
software firewall market.
| Major
Products |
|
(FY 200304) |
| Product
Category |
Sales
(in Rs crore) |
| Anti-virus
Solution |
90 |
| Firewalls |
100 |
| Intrusion
Detection |
15 |
| Others |
10 |
| Total |
215 |
| V&D
estimates |
CyberMedia
Research |
|
|
NetScreen has emerged in the network security appliances with a predominant
focus on the service provider markets. The vendor emerged as the fourth
important player in the firewall space. Internet Security Systems (ISS) is a key
player in the IDS market.
Among all the security solutions vendors, Cisco has been the most uniquely
placed. This is because it was the only one that offered both networking as well
as security products.
In the more mature anti-virus solutions category, Trend Micro remained the
number one vendor followed by Symantec and Network Associates.
Ravi Shekhar Pandey
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