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 Home > V & D 100 > V&D 100 - 2004 > ROUTERS: Year of the King
  V&D 100 - 2004
ROUTERS: Year of the King
Cisco continued its overwhelming dominance of the router market, but others were active too
Tuesday, June 15, 2004
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As has been the case in the past, Cisco continued with its over-whelming dominance of the router market across all segments during FY 2003–04 in India. Its only real competitor was Juniper, that too only in the service provider space where the two vendors vied for the first phase of MPLS deployment. Some of the other vendors in the market were Nortel, D-Link, and Multitech besides Dax Networks and the new entrant 3Com. While Cisco and Juniper shared the service provider market for routers, others were active in the enterprise segment.

In the enterprise space, past-year solutions that integrate LAN and WAN connectivity along with other features such as manageability, security and the ability to provide voice, video, and data on a single platform gained a significant acceptance across mid- and large- sized companies. Routers, especially from Cisco, were packed with more features, better optimized QoS and more security capabilities like firewall, IP Sec and encryption. It also added more than 100 features in its IOS. Cisco positioned its routers as a smarter and faster networking tool.

Routers are now longer lasting too unlike the case earlier when they needed to be replaced every one-year or two. Thus, they offered better investment protection, scalability, manageability, and also backward compatibility. In fact, these features were key to the 37 percent growth that the routers business (both enterprise and service providers) registered in FY 2003–04.

While pricing was the key strategy for vendors in the low-end of the market, market leader Cisco saw only a marginal dip in the prices of routers that it supplied to enterprises. As it added more functionalities and power its routers, it even charged a premium.

As per VOICE&DATA estimates, the Indian router market in FY 2003–04 was to the tune of Rs 634 crore. With 85 percent market share, Cisco registered a 35 percent growth in its router business. While in FY 2002–03 Cisco's router business was worth Rs 399 crore, it ended FY 2003–04 with Rs 540. At more than 30 per cent, routers were the largest portion of Cisco's business in India. The second ranked was Juniper, known for its high-end routers for service providers. By VOICE&DATA estimates, Juniper would have done a business of around Rs 60 crore in FY 2003–04.

As companies across India continued to make their initial investments in networks, Cisco's mid-range 3700 remained the vendor's bread and butter. In the lower end, Cisco had 1700 series modular router and the 2600 series high density mid-range modular router on offer. Other router models that it sold in FY 2003–04 included 4000, 7000 and 7200, and 7300 that was introduced last year only.

Among the deals in the enterprise space, Cisco deployed the 1700 series, the 2600 series Router, 2950-24 Switch and the 3600 series Multi-service Platforms at the Federal Bank' head office and regional offices. Among the router models that Cisco introduced past year was the Cisco 12800 router, supposedly, the industry's only field upgradeable solution that scales from 2.5Gbps/slot to 40G/slot capacity. Additional Cisco 12000 Series enhancements included: high density OC-192/STM-64 and OC-48/STM-16 interfaces, new 2.5G/slot chassis that can be software key upgraded to 10G/slot, an OC-3/STM-1 ATM interface, an OC-12/STM-4 channelized interface for high density DS1/E1 services, and a new performance route processor for increased route scalability and system availability.

Two significant entries in the Indian router market in FY 2003–04 were Dax Networks and 3Com. Dax Networks, which has been there in the router market for sometime now, reworked its strategy after it entered into a JV with the Chinese company Maipu Communications, in January 2004. The Dax and Maipu JV at present has a mandate for three years in the Indian market during which the routers will be co-branded as Dax-Maipu. Dax Networks is relying on the relatively low total cost of ownership of Dax-Maipu routers to build a strong marker share and it registered good growth in its router business last year. The company offers edge and access routers mainly for the service provider segment. Maipu routers, which were first tested by Dax Networks on BSNL networks in Hyderabad and Pune, helped it emerge as the third largest vendor in the service provider segment after Cisco and Juniper. The Chennai-based vendor more than doubled its router business in FY 2003–04. While in FY 2002–03 Dax Networks sold routers only worth Rs 5 crore, in 2003–04, its router sales stood at Rs 13 crore-a whopping 160 percent growth.

Top Players (FY 2003–04)
Rank Vendor 2003–04 Sales (Rs crore)
1 Cisco 540
2 Juniper 60
3 Dax Networks 13
4 D-link 11
Others* 10
Total 634
*Others include Nortel, 3Com, and Multi-Tech
V&D estimates

CyberMedia Research

On the other hand 3Com introduced its first routers in the Indian market in August 2003 and over a period of time brought in seven more models. 3Com routers were received well in verticals like the service provider, and banking and finance besides in a mix of small and medium enterprises. The vendor is believed to have won a fair number of small deals in routers since August 2003. In fact, routers (besides its gigabit LAN core switch) helped 3Com regain some of the sheen that it had lost in the previous years in the Indian enterprise networking market. 3Com now has eight models of routers for enterprises in the Indian market. D-Link mainly sold multi-service access routers in the enterprise segment. Its router business was worth Rs 11 crore in FY 2003–04.

In many ways MPLS was the flavour of the FY 2003–04 as far as carriers were concerned with almost all of them completing the rollout of their first MPLS-enabled networks. While in the previous year only BSNL had rolled out MPLS, FY 2003–04 saw almost all the private operators including Tata, Bharti and Reliance besides Sify and Dishnet deploying MPLS. On the one hand service providers went for MPLS because it enabled them to offer better QoS on IP as well as a more reliable IP-VPN service, on the other hand MPLS also meant an enhanced ability to offer multi-media convergence services. While it would still be some time before operators who have deployed MPLS really actualize their returns on investment, MPLS was perceived to be more operator friendly because of its ability to reduce both capital and operational costs, scalability and flexibility and finally its ability to help service providers roll out new services at an hitherto unavailable ease. Cisco and Juniper clearly have an edge here.

Vendor Strategies
Vendor Positioning/Focus Growth Segments
Cisco Targeting service providers and enterprises, Cisco now offers more features, better-optimized QoS and more security capabilities like firewall, IP Sec, and encryption on its routers. It added more than 100 features in IOS  Large or medium enterprises and service providers
Juniper Has positioned its routers as highly scalable solutions offering a long-term strategic investment for service providers looking to transform multiple, disparate networks into a single multi-service network  Service providers
Dax Networks Dax-Maipu routers made their entry at the edge, with a favorable acceptance across verticals. Dax is now positioning them for the mid-range level as well. Dax considers Cisco as its immediate competitor  Enterprises
D-Link D-Link is a price leader whose business is concentrated in the enterprise segment  Enterprises

VOICE&DATA estimates the market for high-end routers, that go into building service provider IP data networks, would be around Rs 220 crore. Of this, Cisco would be around Rs 160 crore and Juniper Rs 60 crore. Cisco also clinched deals from operators in Sri Lanka and Bangladesh.

Among the significant deals won by Cisco in the service provider space was one with Bharti Infotel. Bharti Infotel has deployed a Internet Protocol (IP)-based MPLS backbone solution based on the Cisco 12000, 10000, 7300, and 7200 series routers and Cisco Catalyst 4500 series switches. Another significant deal was with Dishnet (now acquired by the Tata group). Dishnet deployed Cisco's 12000 series routers at Chennai acquiring a capability to deliver voice and video services, which require higher bandwidth. Similarly, Sify deployed an MPLS-based network in India using Cisco Systems' 12000, 7600, and 7200 series routers.

Service providers will increasingly prefer their routers to offer high levels of scalability and flexibility. In other words, routers must have an extended life cycle and a reduced long-term and operational cost. That is why vendors like Cisco and Juniper are not only adding more power, speed, and functionalities in their new routers, they are also making them highly scalable. A case in point is the Juniper Networks' M320 Multi-service Edge Platform, which the vendor has positioned as a highly scalable edge-routing platform. Going a step further more recently, Cisco launched CRS-1. The vendor is positioning the new router (with a system capacity of up to 92 terabits per second) as a core routing platform that would form the basis of its carrier-grade router catalog for the next five to ten years. Cisco is looking forward to a scenario where instead of replacing routers every five years or so, carriers add new line cards and software modules to the CRS-1 to meet changing demands and introduce new services.

Ravi Shekhar Pandey

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