ndia’s hope of achieving the NTP ’99 target has been rekindled with the
coming of mobile in both fixed service provider (FSP) as well as cellular mobile
service provider (CMSP) spaces.
With India achieving a tele-density of 5.35 on 31 March 2003, the target of
achieving a tele-density of seven by 2005 and 15 by the year 2010 now looks more
easily achievable than what it looked a year ago. In the last fiscal, the
country has added around 10.25 million lines, an achievement for everybody in
the industry to cheer about.
The Services Industry
For the first time, the communications services industry crossed the Rs
50,000 crore mark. According to Voice&Data, the size of the Indian
communications services industry in FY 2002–03 is estimated to be around Rs
50,358 crore i.e. $10.7 billion, as against Rs 47,908 crore in FY 2001–02. In
the last fiscal, the services industry has added around Rs 2,450 crore in
revenue terms and 5.11 in percentage terms. Reduction in long distance tariff
(of both DLD and ILD) impacted the services industry badly. With the industry
witnessing a price war, it were the service providers that paid the price. In
domestic long distance, the price war between BSNL and Bharti Telesonic resulted
in a negative growth of around 21 percent whereas in international long distance
the three-player war between Data Access, Bharti Telesonic, and VSNL shrunked
the overall size of the ILD market by around 20 percent. The rate cuts affected
not only the top line but also impacted the bottom line severely and companies
like Data Access, that had invested in new technologies, came out as winners.
| Indian Communications Service Industry at a Glance |
| Category |
Revenue
in Rs crore |
Growth
(%age) |
| FY
2002-03 |
FY
2001-02 |
| Access
Services |
| Basic
Services |
28,908 |
26,510 |
9.05 |
| Cellular
Services |
8,303 |
5,516 |
50.5 |
| Total |
37,211 |
32,026 |
16.18 |
| Other
Services |
| NLD
Services |
5,970 |
7,532 |
-20.7 |
| ILD
Services |
5,445 |
6,854 |
-20.5 |
| Internet
Services |
1,285 |
1,124 |
14.3 |
| VSAT
Services (Only services) |
225 |
205 |
9.7 |
| Radio
Trunking Services |
47 |
26 |
80.7 |
| Others |
175 |
141 |
24.1 |
| Total |
13,147 |
15,882 |
-17.2 |
| Grand
Total of Services Industry |
50,358 |
47,908 |
5.11 |
| Others
include infrastructure providers, paging services and unified messaging
services |
In such a scenario, the cellular services came to the rescue, and helped the
services industry achieve a positive growth. The cellular services industry grew
by a whopping 50 percent and registered a revenue of around Rs 8,303 crore. With
data and SMS picking up, the industry is in full throttle and is moving at a
fast pace to achieve a landmark figure of Rs 10,000 crore in FY 2003–04.
To help DLD operators, 22 companies had registered for IP- I and four
companies for IP–II till FY 2002-03. On the cellular front, there were around
78 licenses owned by 25 companies in 23 service areas with a maximum of four
licenses in a service area. It seems that in some circles like Northeast,
J&K, and A&N, the private operators are not interested in starting
cellular services as they feel they will not be able to recover their money. So,
the onus of providing services in these circles will lie on BSNL. But with the
finance ministry not planing to fund license fees of Rs 2,300 crore from FY
2003-04, the incumbent will have to face additional financial burden. This may
lead to BSNL being selective in its approach, thereby defeating the objectives
of NTP ’99.
| Indian
Communications Equipment Industry at a Glance |
| Category |
Revenue
in Rs crore |
Growth
(%age) |
| FY
2002-03 |
FY
2001-02 |
| Carrier
Equipment |
| Product |
12,662.05 |
|
|
| Services |
2,350.77 |
|
|
| Total |
15,012.82 |
14,805.76* |
1.39 |
| Enterprise
Equipment |
| Product |
4,037 |
3,730.00 |
8.23 |
| Services |
697.83 |
572 |
21.99 |
| Total |
4,734.83 |
4,302.00 |
10.06 |
| Others |
| Fixed
Phones |
270 |
NA |
|
| GSM
Phones |
1,795 |
1,008 |
78.07 |
| CDMA
Phones |
559.4 |
NA |
|
| T&M |
295 |
220 |
34.09 |
| Telecom Software |
5,570.00 |
4,670.55 |
19.25 |
| Others |
Nil |
700 |
|
| Total |
8,489.40 |
6,598.55 |
28.65 |
| Grand
Total of Equipment Industry |
28,237.05 |
25,706.31 |
9.84 |
| * stands
for combined figures for both product and services |
| NA stands
for non availability of data |
| V&D estimates |
CyberMedia Research |
|
BSNL made up for around 55 percent of the overall service industry revenues.
However, to make itself profitable, the operator should increase its revenues
and grow by 15 to 20 percent. This would be a big challenge considering the
current market conditions and the aggressiveness of private players. BSNL must
not only explore newer areas for growth but also adopt a best practices
approach.
The Equipment Industry
Though slowing down from 21.6 percent in FY 2001–02, the communications
equipment industry clocked an impressive 10 percent growth, outpacing the
services industry growth. In FY 2002–03, the Indian communications equipment
industry clocked a turnover of Rs 28,237 crore, registering a growth of around
10 percent. Here also, wireless dominated in both carrier as well as enterprise
space.
| Installed
Base as on 31 March 2003 |
| |
Installed
Base
|
Unit |
| Basic
Services |
42,745,316 |
Subscribers |
| Cellular
Services |
12,687,637 |
Subscribers |
| Internet
Services |
3,300,000 |
Subscribers |
| VSAT
Services |
23,292 |
VSATs |
| Radio
Trunking Services |
50,000 |
Subscribers |
| V&D estimates |
CyberMedia Research |
|
In the carrier space, large network deployments were done by BSNL, Reliance
Infocomm, Tata Teleservices, Bharti Tele-Ventures, Hutchison and Idea Cellular.
In the enterprise space, large banks, insurance companies, state governments,
MNCs and hotels stepped up wireless implementations for networking within
premises as well as external connectivity.
Carrier equipment revenues, which formed more than 50 percent of the total
communications industry revenues, grew by only 1.4 percent. Even enterprise
equipment had a modest growth of around 10 percent. The star performers were GSM
phones, CDMA phones, and telecom software.
Reflecting the sterling performance of anything wireless, four of the Top 10
equipment vendors during the last fiscal were companies having extensive range
of wireless infrastructure equipment. Lucent Technologies, the numero uno
equipment vendor, focused on both GSM as well as CDMA. Ericsson had the largest
client base as far as cellular infrastructure in India is concerned. Motorola,
like Lucent, also plays in the GSM as well as CDMA space, apart from selling
mobile handsets. SPCNL also focuses heavily on GSM infrastructure.
In the enterprise network equipment market, the voice/call center equipment
market and network storage saved the day, with growths of around 49 and 16
percent, respectively. The enterprise network market was fueled by the banking
and finance sector and a sprinting BPO segment which helped in showing an
overall growth of around 8.2 percent in the network equipment market.
The Groups
With multiple operators in majority of circles, the industry is feeling the
pinch and is talking about intra-circle mergers, which, however, is not likely
in the near future. Large groups like Bharti, Tata, and Reliance have expanded
their services as well as coverage and are offering integrated services. And
with BSNL and MTNL as one group, one can see a minimum of four groups focusing
on a limited base of customers. This apart, one can also see the Hutch Group
active in a big way, followed by BPL Group, Modi Group, HFCL Group, Shyam Group
and Escorts Group which have been present in some segments in a limited way. The
smaller companies are trying hard to fight it out with the big brothers and are
under severe pressure from all quarters. It is expected that the industry will
witness one more phase of consolidation.
In terms of groups, the five groups contributed around Rs 50,000 crore of
which the incumbent operators contributed over 65 percent of the total. Bigger
players like Tata and Reliance are moving with supersonic speed to check the
influence of smaller players like Bharti and Hutch who have been there for a
long time. Tata Group is presently the No. 1 player among the private groups in
spite of a significant drop in VSNL’s revenue. The company is focusing on NLD,
its weak link, whereas Reliance Group is fast catching up with others. The
company has launched its WLL (M) services in 200 cities and has given many
sleepless nights to cellular service providers because of its tariff structure.
It has also been acquiring customers at a fast pace by lowering the entry cost
of subscribing to cellular services. Once WLL (M) reaches a critical level, the
company is planning to launch its wireline services in a big way. Service
providers have to be very cautious and also respond fast if they plan to take
the Reliance Group head on.
Some groups have been talking about increasing FDI investment in telecom
whereas others are opposed to it. Unless and until there is a consensus, one
cannot see something very significant in this regard as the topic of 74 percent
FDI in telecom has been a very hotly discussed one for the last two years. If
one looks at FDI figures, one concludes that there has been a drop in FDI from
Rs 3,971 crore in 2001 to 1,096 in 2002.
So, from a year of infrastructure last year, one moved to a year of wireless
in 2002–03. Let’s see what the next fiscal holds for the industry .
Pravin Prashant and Nareshchandra
Laishram
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