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 Home > V & D 100 > V&D100 - 2003 > TATA: A Jolt for the Empire
  V&D100 - 2003
TATA: A Jolt for the Empire
Heavy crash in VSNL’s revenues cast a shadow on the strong show by other group companies
Voice&Data
Tuesday, July 22, 2003

Slowly, trying to build a telecom empire, the Tata Group has started its telecom journey at a good pace. The group is present in all the segments and has an edge over others in ILD, network integration, telecom software and enterprise voice solutions, where it is way ahead of its competitors.

Tata SWOT
Group Head: Ratan Tata
Total telecom revenue: Rs 7,961 crore

Strength: Strong Tata brand. No. 1 in ILD, ISP, and enterprise solutions. Leader in basic services with the acquisition of the lucrative Maharashtra circle from Hughes Tele.com
Weakness: Lagging on long distance and cellular services fronts. Decision making process is very slow due to a high degree of hierarchy
Opportunity: The corporate segment of telecom services. Data services in both national as well as international markets. Network integration in India as well as in other countries
Threat: Incumbents as well as private operators and threat from different technologies

The combined turnover of Tata group companies touched Rs 7,961 crore during FY 2002–03, thus making it the largest private sector telecom group in India. The group’s negative 5 percent growth is mainly due to the erosion in VSNL’s revenues. The incumbency factor and the lowering of settlement rates made impact on the top line as well as bottom line of the company. With market share reducing on the voice front, the focus is more on value-added services. The company plans to use Tata Power’s bandwidth for its Mumbai operations and offer MPLS services to corporate customers and carriers. Other new services being planned are voice-over-IP and e-learning.

VSNL also took the international expansion route during the last fiscal, obtaining a gateway operator license to operate international long distance voice and data services in Sri Lanka. Another important development was its entry into the NLD business. Here, VSNL is lagging behind Bharti Group by a year.

On the basic services front, the Tata Group acquired Hughes Tele.com and has consolidated operations in basic services by becoming the number one private operator. With the lucrative Maharashtra circle under its belt, the company now has an advantage over Bharti and BSNL. During the last fiscal, the company also launched services in Delhi, Karnataka, Tamil Nadu, and Gujarat, and also increased its service area from one circle to six circles.

On the cellular services front, group company Idea Cellular is third in terms of revenue and fourth in terms of subscriber base.

Another group company, TCS was the clear leader in telecom software, providing services to many telecom service providers and equipment manufacturers worldover. Tata Telecom exclusively represents Avaya, world’s No. 1 enterprise voice equipment company, and is the top provider of enterprise voice solutions and structured cabling in India. CMC and Tata Infotech are among the best network integrators in the country, with the former’s services being now exported through TCS’ international contacts.

An Account of Accomplishments
Company Performance/Achievements 
VSNL No. 1 ILD and ISP in the country. On the ISP front, the company has around 700,000 subscribers. Recently launched NLD operations and is planning to expand
Idea Cellular Fourth largest operator in cellular services. Operational in five circles and occupies leadership position in three circles—Mahrashtra, Andhra Pradesh, and Madhya Pradesh. Has a total base of 1.28 million subscribers
Tata Telecom No. 1 in enterprise voice solutions. Currently has 33 percent market share
TCS India’s first billion-dollar software company. Occupies No. 1 position in telecom software
CMC Fourth largest player in network integration. Very strong base in the government sector
Tata Teleservices    Leading private group in basic telephony for revenues as well as subscriber base
Tata Power Excellent MAN network in Mumbai for offering high-speed connectivity to corporates

The group began finally tapping the synergies between its various telecom service providers through its Tata Indicom Enterprise Business Unit (TEBU) initiative. Earlier, group companies were targeting the corporates on an individual basis. Now, TEBU will provide total telecom solution by outsourcing services from different Tata Group. This will also help Tata Group to keep intact its top corporate customers and also optimizing its various operations.

This is a good initiative, but it can be further broadened in the future by also obtaining the contributions of the rest of the Tata group companies, which are into telecom equipment, software services and network integration businesses. 


Page(s)   1  

BASIC SERVICES: Healthy, if not High
CDMA MOBILE PHONES: A Chicken-egg Situation
FIXED PHONES: Crushed by a Juggernaut
 





 

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