It’s Cisco’s empire once again. Even as other networking vendors struggled to stay afloat, Cisco proved it again that it was way ahead of the competition in the Indian networking sweepstakes. The company achieved a big milestone by crossing the Rs 1,000 crore mark, achieving a revenue of Rs 1,109 crores in 2002-03 fiscal.

What was impressive that not only did the company won almost every major deal in the Indian networking space in the past financial year, it also created new markets for itself both within India and in its neighbourhood including Sri Lanka, Bangladesh and Nepal.

But how did Cisco achieve all this? Wide spread geographical presence apart, that Cisco says along with a wide customer base helped it de-risk its business, the vendor made notable strides in areas like Wireless LAN, network security and IP telephony. Of course, the major portion of the revenue still came from routers. Cisco’s strong emphasis on building focussed partnerships and arming partners with new skills and technologies also paid off. It set up an IPCC (its IP contact centre solution) training lab in Mumbai in order to support its growing market in this booming space. Cisco offered its partners not just pre and after-sales help but also a well-defined set of SLAs.

President  (India and SaArc) : Manoj Chugh Area of Operation : Routers, Switches, IP Telephony, Security, WLAN Address : 2nd Floor, The Great Eastern Center, 70 Nehru Place, New Delhi 110 019 Tel : 011-26233201-206 Fax : 011-26233207 Web Site : www.cisco.com/global/in

Any Cisco story for the year 2002-03 would be incomplete without the mention of significant wins that came its way in the telecom carrier space. The vendor silenced its critics who thought it is not capable of doing much in the service provider space by winning deals from the state monolith BSNL but also wireless leader Bharti and CDMA leader Reliance Infocomm.

Cisco is likely to look beyond routers and switches in 2003-04 in a major way. Among the new technologies that it plans to focus on would be storage, Content Data Networking and mobile voice. It expects education, defence and the government to be the key markets this year. 

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