FY 2002–03 saw Microtek, one of the leading players in the dial-up space,
exiting from the market altogether. This was indicative of the state of affairs
in the near future. Around 90 percent of dial-up modems sold were internal. Also
responsible for this downslide was the disastrous state of affairs of ISPs,
particularly the regional ones. The condition of cable modem market deteriorated
further with some of the cable ISPs like BSES going for Ethernet-to-the-home.
The Market and the Trends
The segment did business worth Rs 179 crore in the year 2002–03, down from
Rs 252 crore during 2001–02. This negative growth of 29.9 percent was largely
owing to a decline in the per unit price. The overall volume saw a spurt,
however.
MRO-RAD was the market leader with Rs 73.6 crore, while Atrie, a Taiwanese
company emerged as a surprise entry on the second spot with a revenue of Rs 24
crore. Third spot was taken by Dax whose total sales for the year stood at Rs
17.5 crore, dominating the market in south.
Around 29,000 leased line modems were sold during 2002–03. Most of these
were to banking and financial institution customers who took leased lines from
BSNL and MTNL, and private ISPs. On the leased line front, players like D-Link
and Ascom made significant inroads.
 |
| V&D
estimates |
CyberMedia
Research |
Sale of cable modem suffered due to stagnant cable Internet business.
Motorola, however, managed to sell Rs 12 crore worth of modems to RPG Netcom,
Zee and British Gas. On top of it, some leading players like BSES started
offering Ethernet to Home, which does not require a modem. With the introduction
of Conditional Access System, a spurt in demand is expected for cable modems.
DSL
modem market also remained static with hardly any activity except for the launch
of DSL services by Bharti called Zinpet.
FY 2003–04 would see a spurt in activity on the Internet front, given the
aggressive rollout of Internet services by Reliance, Tata Teleservices, and
Bharti. Now that Dishnet has tied up with Tata Teleservices to provide Internet
through DSL, the market might well see an increase in demand for DSL modems.
Sudesh Prasad
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