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  V & D 100
82. Surana Telecom
Monday, July 16, 2001

Factsheet

CEO: Narender Surana
Year of Start-up: 1989
Area of Operation: Manufacture of jointing kits, JFTC and optical fiber cable
Address: 2nd Floor, Surya Towers, SP Road, Secunderabad-500 003
Tel: 040-7845119/7845046/
7841198
Fax: 040-7848868
Web site: www.surana.com   

SWOT

STRENGTH: Consistent Growth
WEAKNESS: Dependent on BSNL
OPPORTUNITY: In terms of OFC
THREAT: Large players like Sterlite and Aksh

Surana Telecom, part of the Hyderabad-based Surana Group, is a focused player in the Jelly Filled Telephone Cable (JFTC) and Optic Fiber Cable (OFC) segment. As a result of this focused approach, the company has been growing consistently. The fiscal 2000-01, saw its annual revenue soaring to Rs 86.29 crore from Rs 68.68 crore in the previous year. Like in
the previous years, the cash cow for the company has been the JFTC division, out of the six divisions in its fold—magnet wires, heat shrinkable cable jointing kits, OFCs, JFTC, optical fiber test instruments and line equipment, and cable filling compounds. Supplying about 7.0891-lckm of JFTC, its JFTC business was worth Rs 55.68 crore. One of the main reasons for this group to succeed is its manufacturing capacity and R&D. It was one of the first to indigenize the heat shrinkable cable jointing kits in the telecom field for example.

The company increased its installed capacity for JFTC to 10-lckm, and further an expansion to 12.5-lckm was underway. The company, during the FY 2000-01, did supply 2,046-rkm of OFC worth Rs 9.41 crore. Further, it has also undertaken manufacture of test and measuring instrument of fiber optic network equipment in co-operation from Anritsu Corporation, Japan. This year for Surana could be a better one considering that there would be huge fiber laid out for the broadband networks.

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