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 Home > V & D 100 > 8. Lucent Technologies
  V & D 100
8. Lucent Technologies
(Do not) Think Global, Act Local—the motto with which Lucent, achieved an impressive growth.
Sunday, July 15, 2001

Factsheet

CEO: Vijay K Gupta
Area of Operation: Carrier equipment and solutions
Address: DLF Square (18th Floor), Jacaranda Marg, DLF City Phase II, Gurgaon-122002
Tel: 91-124-656 0365-7
Fax: 91-124-656 0402/03
Web site: www.lucent.com   

SWOT

STRENGTH
  • Understanding of carrier market
  • Good Indian team

WEAKNESS

  • Uncertain future
  • High outstanding

OPPORTUNITY

  • New service providers in fixed and long-distance

THREAT

  • New companies

It is the same Lucent Technologies that was almost being sold to Alcatel, is still in a financial mess, and is in the news for all the wrong reasons in the US. Well, that is in the US. This is India.

If one measures the company by its performance here, impressive is a modest way of putting it. The company grew a whopping 85 percent to reach a revenue figure of Rs 841.3 crore, (as estimated by Voice&Data- the company failed to provide its financial data) and jumped to No. 8 in the elite Top 10 Club of this year’s V&D100 ranking.

Holistically speaking, three things helped the company.

One, the Indian team of Lucent is arguably the best among those of all telecom equipment companies in India, ably led by Vijay K Gupta, an industry veteran.

Two, its financial mismanagement notwithstanding, Lucent remains one of the two evenly balanced carrier equipment companies in the world (the other, of course, is Nortel), with a real understanding of the needs of the traditional telecom world, and a fairly good solution portfolio in the emerging broadband/packet world. A technologically-aware but risk-averse market like India needs just that. No wonder, almost all the private fixed service providers chose Lucent.

Three, all the fixed line providers, which Lucent has sold to, have gone for a combination of broadband and wireless for access. And that has been the deciding factor in choosing the vendor, in most cases. In wireless, access, India has whole-heartedly gone for IS-95 CDMA. And the only company having IS-95 expertise as well as a proven track record in switching, is Lucent.

Speaking of financials, the revenue break-up was a healthy 60.7 percent from the private service providers and the rest 39.3 percent from BSNL/MTNL/C-DOT. Segment wise break-up figures are 80.4 percent from fixed services (including BSNL and MTNL), 13.7 percent from cellular, 5 percent from long distance, and less than 1 percent from ISP segment.

Primarily, it is the fixed service segment where Lucent did its major business. The major orders that it received last year were from private fixed service providers—a Rs 282 crore order from HFCL Infotel executable in five years and a Rs 145.7 crore order from Tata Teleservices for five years.

Despite Lucent’s impressive performance in India, its future is uncertain as its parent company is yet to come out of its crisis. Also, as more new networks get built out in long distance, Lucent will face tough competition from Cisco and Nortel, and also from new generation companies like Juniper and Unisphere. The other thing that Lucent will have to worry about is the significant outstanding amount that it has to recover from the private service providers.

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