| Mobile
Magic |
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 One of the oldest players in the
arena, Mobile Magic, has more than sixty operational outlets in ten
states-Maharashtra, Madhya Pradesh, Chattisgarh, Orissa, Bihar, West
Bengal, UP, Rajasthan, and Gujarat. The company focuses only on tier-2
and tier-3
cities. The chain of retail mobile stores, which operates on both
self-owned and franchisee model, offers mobile handsets and accessories,
cellular plans bundled with value added services, mobile repairs and
software.
Magic has tied up with gaming
companies to offer access to cheaper and better mobile games. The
company also provides multi-brand services and has a Mobile Magic
Institute of Technology (MMIT), an in-house training center which trains
engineers who can offer service and a complete testing facility for
manufacturers/operators to test their products before launch. The
company is considering giving a six-month warranty from its end on all
products bought at its retail stores, in addition to the warranty
offered by the manufacturing company.
Mobile Magic has plans of
opening 300 showrooms by 2007 end and will soon start their outlets in
the states of Andhra Pradesh, Kerala, Karnataka, Haryana, Tamil Nadu,
Jharkhand, and Rajasthan. |
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| MobileNxt
Teleservices |
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 MobileNXT is the country's
first and largest pan-India chain of retail stores offering mobile
phones, connections, operator services, value added services,
accessories, exchange and after sales service. It is headquartered at
Bangalore and currently runs forty stores spread over Ahmedabad,
Bangalore, Chennai, Delhi, Gurgaon, Ghaziabad, Hubli, Hyderabad, Kolkata,
Lucknow, Mangalore, Manipal, Mysore, and Salem covering all the regions
of India. The products and service offerings include GSM handsets from
the top manufacturers, CDMA bundles from Reliance and Tata, GSM and CDMA
services, value added services, accessories, exchange and after sales
service. It also has struck strategic sales tie-ups with Shoppers Stop
and Tata's Star India Bazaar. MobileNXT has also opened a virtual
store for corporates. These stores are present only in Motorola offices
across the country specifically to promote the brand. The virtual store
would provide both online and offline services to its customers.
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Subhiksha, a big name in the retail business, has around 500
outlets in the country, and has also taken the bait of the mobile opportunity.
It started with the mobile business in Delhi, and is now expanding to other
cities. As per its managing director R Subramanian, Subhiksha is planning to
open shop-in-shops in all of its existing stores across the nation. This retail
company is all set to invest Rs 300 crore in its mobile retail business in the
near future.
A New Idea
As more and more people become tech savvy, the idea of a mobile store
selling its products online is not a bad idea. Though portals like Indiatimes,
Rediff or NDTV shopping sell mobile phones along with other items online,
Chennai-based UniverCell has gone one step ahead by selling mobile phones and
all other accessories online. It is focused only on the mobile business, unlike
other portals. UniverCell is selling mobile phones through its website,
UniverCell.In. All you need is a credit card to buy your favorite phone next
time. The cool feature about UniverCell is that it lets you compare phones
side-by-side just like in the showroom, and helps you to arrive at a decision.
It stocks almost all the models introduced in India by Nokia, Sony-Ericsson,
Motorola, LG, Samsung, and others at both higher and lower end of the price
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