Market Share Cap Post M&A
The telecom regulator had lots of questions pertaining to mergers and
acquisitions, and the criteria for calculating the market share of a service
provider in a service area. As per the existing guidelines, any M&A that
leads to a market share of 67% or more, of the merged entity, is not permitted.
What should be the ideal market share that can be termed as dominant in an
M&A scenario, and how it can be calculated? Views of telecom associations
and players are different.
|
Stand
Divided on Dominant Market Share |
|
Operators
and Associations |
Suggestions |
|
AUSPI, TTSL, Reliance |
AGR and subscriber base
criteria should be considered to calculate the market share of a service
provider in a service area |
|
TTSL |
Cap should be fixed at
75% against the present 67% |
|
MTNL |
Market share cap of 67%
in case of merger/acquisition as per existing guidelines may be reduced to
50% |
|
COAI, Bharti, Vodafone |
Happy with the present
67% market share for a merged entity, and subscriber-base should be the
criteria for them |
|
BSNL, Reliance |
Limit should be brought
down to about 40% as the existing provision of 67% market share will
create a non-competitive situation |
|
ISPAI |
Monopoly market situation
should be defined as market share of over 25% of subscriber base or over
25% of AGR |
AUSPI, Tata Teleservices, and Reliance Communications feel
market power is an economic concept and a function of not only concentration but
also of demand elasticity, supply elasticity of rival firm, market share of
competitive firms and their reactions, and differences in cost and risk.
"We consider that for determining the dominance in the market, Audited
Adjusted Gross Revenue (AGR) and subscriber base criteria should be considered
to calculate the market share of a service provider in a service area. The
number of subscribers should be based on exchange data records (EDR) and visitor
location register (VLR)," says SC Khanna, secretary general, AUSPI.
However, Reliance Communications and Tata Teleservices, key
members of AUSPI, differ on the maximum market share of 67% that determines the
dominance as per the present guidelines. For Reliance Communications, which
feels that the existing limit of 67% market share with the merged entity can
threaten competition and public interest, 40% should be the market share cap in
terms of AGR and user base, whereas Tata Teleservices proposes a cap of 75%.
The GSM association-COAI, Bharti Airtel, and Vodafone Essar-are
happy with the present 67% market share for a merged entity, and that subscriber
base should be the criteria for them.
The state-run BSNL, the largest telecom operator in India by
revenues, wants that the limit should be brought down to about 40% as the
existing provision of 67% market share will create a
non-competitive/monopolistic situation, while for MTNL, which has operations in
Delhi and Mumbai, the market share cap of 67% should be reduced to 50%.
According to RS Perhar, secretary, ISPAI, the monopoly market
situation should be defined as the market share of more than 25% subscriber base
in a service area or more than 25% of the total adjusted gross revenue earned
from wireline or wireless subscribers in that service area.
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| "A licensee using one
technology may be assigned additional spectrum meant for another
technology under the same license" |
|
"The Indian market has
not sufficiently matured to a point where spectrum caps can be
removed" |
|
"The monopoly market
situation should be defined as market share of more than 25% subscriber
base in a service area" |
|
-SC Khanna, secretary
general, AUSPI |
|
-TV Ramachandran,
director general, COAI |
|
-RS Perhar,
secretary, ISPAI |
Spectrum Cap Post M&A
Now each individual operator is entitled to receive as much as 15 MHz
spectrum upon achieving pre-defined subscriber milestones. Under these
circumstances, to apply the same limit of 15 MHz to M&A, as is applicable to
an individual operator, would be incorrect and deter any M&A activity from
taking place. "The Indian market has not sufficiently matured to a point
where spectrum caps can be removed completely, but we do believe that there is a
very strong case for an upward revision of the maximum spectrum limit,"
says TV Ramachandran, director general, COAI.
According to Tata Teleservices and Reliance, an existing ceiling
of 15 MHz for the merged entity is appropriate and sufficient to meet the
requirements and as such should be maintained as per the existing provisions in
the M&A guidelines. The ceiling of 15 MHz of the merged entity will apply
for all sorts of mergers.
MTNL suggested 15 MHz for GSM-GSM merger, while 10 MHz should be
the cap for CDMA-CDMA merger. Vodafone Essar feels that spectrum caps are an
unnecessary layer of restrictions on M&A and can create anomalous situations
which could act against consumer interest.
Regarding the minimum number of operators in each circle, by and
large all operators are echoing the same sentiment. They want the existing
policy of at least three players operating in each circle post M&A should
continue.
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