The Cisco Opportunity
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"As with mainframes in the computer world, there’s no reason service providers would rip out their circuit switches. But
circuit-switched phone networks are not growing"
Larry Lang, VP service provider market, Cisco Systems |
Cisco sees the Internet as not just remaining a network of
web servers but developing into the "Network of Networks", which will
make IP the medium through which all communications, including data, voice, and
video will flow. And yes, Cisco does not see much of a future for present
circuit-switched communication technologies. As the company think tanks see it,
when disruption takes place in the existing telecom world, a new set of winners
will emerge and Cisco will certainly be one of them.
This disruption, it believes, is happening in all three
elements of the telecommunications network. Cisco sees a major role to play in
each one of them. And it is this role, which will bring in the sales that will
keep Cisco growing at present rates or even higher, even if there is no big
growth in its other lines of business. The service provider line of business
already brings in approximately 40 percent of its revenues. This is expected to
significantly increase to over 50 percent in a few years.
Transmission Systems
Time Division Multiplexing (TDM) has no role to play in the
new scenario—is Cisco’s firm belief. These switches limit the bandwidth
capacity of the transport network by processing information slowly. Though
Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) switches
help ease the transition of electric signals into optical pules, they are still
based on TDM switching—being able to transmit on just one channel through the
fibre. Historically, the core of the network involved ATM switches and SONET/SDH
as the two essential elements. With data communications getting involved the
router got added as another element. Dense Wave Division Multiplexing (DWDM),
which has the capability to practically carry 9.9 Gbps per channel (64 channels
of OC-192/STM64 carrying 633 Gbps) came as the fourth element.
Cisco thinks this is too many. It ultimately wants to remove
the ATM switches and SONET/SDH equipment that come in between an IP
router/switch and the DWDM system, making the system, at least theoretically,
much simpler.
Competitors don’t agree to this. SONET/SDH vendors, who are
major players in DWDM, see a role for the former which not only provides
performance monitoring but also adds a redundancy yet too be matched by the IP-DWDM
combo (which is being aggressively tested by Cisco, in association with DWDM
startup Ciena). Companies who have been selling circuit-switch based equipment
are yet to come to full terms with IP. Many like Lucent, Alcatel, and Ericsson
feel their circuit switches can safely co-exist. They concede that more than
voice circuits, their equipment today switches data packets but don’t see a
direct co-relation of this trend with the business of the carriers. They claim
that more than 70 percent of the carrier’s revenue still come from switching
voice circuits. This Cisco preaches is not an issue, as voice communications can
also be broken into IP packets and sent over the network just like a data
packet. IP vendors led by Cisco are working on a feature called tag switching or
Multi-Protocol Label Switching (MPLS), which will add the much needed QoS
features in IP, or so they claim.
In between the extreme points of views, are a host of other
competitors who would prefer sitting on the fence and reaping the rewards. On
the router side is Juniper Networks, which has won tech. laurels for its fast
routers, with no problems in having strategic partnerships with telecom majors
like Ericsson, Alcatel and Nortel, for reselling its products in the global
market. Tellabs is deriving good business out of its digital cross-connects,
which manage connections between two or more heterogeneous transmission
systems.
Next Page : Switching and Access Systems
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