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Making the Magic
While India is basking in the glow of the magic number-250 mn mobile subscribers-here's a look at a few factors that made it all possible
Gyana Ranjan Swain
Wednesday, April 02, 2008
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India has achieved the magical figure of 250 mn mobile subscribers. It is undoubtedly a commendable achievement, but no single factor can be attributed to the success of the industry in achieving this milestone. It was a collective effort by all stakeholders of the telecom industry and, of course, a bit of luck.

The strongest factor, perhaps, behind this well-deserved success is the humongous population of India-with a billion-plus people, anything that you do becomes huge.

Once considered the weakest link in the country's growth and development, the huge population has turned out to be the biggest strength behind telecom resurgence.

The telecom industry's success in growing subscriber base to record levels is also an excellent example of fruitful public-private partnership. In their aim to achieve the 'magic figure', public as well as private telecom operators, regulators, and the department of telecommunication have left no stone unturned.

Wireless Dominance
The last few years have proved that consumers prefer wireless mode of telephone service to wireline services. It is evident from the rising share of mobile phone connections in the total number of connections. At the end of February 2008, the mobile subscriber base stood at 246.6 mn whereas wireline subscriber base was much lower-at 40 mn.

The share of mobile phones has increased from 71.7% at the end of March 2006 to 86.07% at the end of January 2008. Another commendable fact is that the mobile subscriber growth rate, which is growing at a CAGR of 85% since 1999, and the wireless sector have been very consistent in adding around 6-7 mn subscribers every month.

In January 2008, 8.77 mn subscribers were added-the highest ever increase in a single month and definitely a world record. At the same time, the industry is witnessing a decline in the total number of wireline subscribers.

Also, the private sector has become a dominant player in the industry. While public sector companies added 53.6 mn subscribers during 1998-2007, private sector companies have added a whopping 133.58 mn subscribers during the same period. The dominance has been more pronounced in the mobile market, where private operators have added 124.68 mn subscribers as compared to only 31.79 mn subscribers added by public sector operators.

Manufacturing
India's telecom growth, coupled with its huge potential, compelled various handset makers to set up their manufacturing units in India, and now the country is gradually emerging as a handset superpower.

According to Gartner, India produced around 31 mn handsets, worth about $5 bn, in 2006 and handset production is estimated to increase by 68% in units and 65% in value terms. The same report says that India is estimated to record the highest growth in the Asia-Pacific region, with a production of 51 mn handsets. It is also estimated that India would produce a total of 107 mn handsets by 2010, registering a CAGR of 28.3%. Further, revenues are estimated to grow to $13.6 bn, a CAGR of 26.6% between 2006 and 2011.

India's surging domestic market is also providing excellent investment opportunities in other segments of the telecom equipment industry. For example, TRAI estimates that the country will need about 350,000 telecom towers by 2010, as against 125,000 in 2007. This, in turn, has attracted many leading global telecom equipment manufacturers to set up their base in India.

Investment
The Indian domestic telecom market has been attracting huge investments. For example, during the first nine months of FY '08, India attracted $1.04 bn in foreign direct investment (FDI) as compared to $478 mn for the whole of 2006-07. The cumulative FDI inflows from April 2000 to December 2007 have been $3.62 bn, accounting for approximately 8% of the total FDI inflows into the country.

Buoyed by the rapid surge in subscriber base, huge investments are being made into this industry, even in the current fiscal year. An investment of over $15.21 bn is being made by Indian telecom companies in 2007-08 to finance their massive expansion plans in terms of mobile networks, infrastructure, and subscriber base. This, in fact, is equivalent to 60% of the cumulative investments into the wireless segment since 1995.

A recent report by Merrill Lynch puts the Indian telecom industry's EBIDTA (earnings before interest, tax, depreciation, and amortization) ahead of those of developed countries like the US, the UK, Japan, and France among others, and this propels investments into the Indian telecom industry. In fact, going by industry estimates, the surge in the mobile services market is likely to see investments worth approximately $24 bn by 2010.

Government Initiatives
The Indian government has taken many proactive initiatives to provide a framework for rapid growth of the telecom industry. When the mobile was first introduced in 1994-95, no one could have imagined that the device would soon become a part and parcel of most people in the country. Once considered to be a luxury, the mobile can be seen in almost everyone's hands, thanks to the initiative taken in 2003 to make incoming calls free. The initiative went a long way in changing the way people communicate.

The Road Ahead
According to a report by Boston Consulting Group, while only one in twenty of the world's first 2 bn mobile subscribers live in India, as many as one in every four of the next billion subscribers will be an Indian. The department of telecommunication estimates the subscriber base to stand at 500 mn by 2010 out of which 80 mn are expected to be from rural areas.

According to Ernst & Young, the Indian telecom industry's total revenue is estimated to reach $35 bn, accounting for 3.6% of the total gross domestic product (GDP) of the country. With such growth projections, this industry is likely to see increased investments.

In fact, the total investment is projected at $76.6 bn during the eleventh five-year plan period (2007-12) by industry estimates. The private sector is estimated to continue its dominant share, accounting for 67% of the total projected investment while the public sector accounts for the remaining 33%.

It seems this growth is unstoppable, at least in the next five years, as the rural hinterland has remained untapped so far. And the telecom players see the next phase of growth in rural areas.

Gyana Ranjan Swain
gyanas@cybermedia.co.in

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