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 Home > Top Stories > ILD: Riders Are Many
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ILD: Riders Are Many
Low entry barrier and easy rollout obligations have invited SPs of all hues to the ILD bandwagon. But issues like interconnect and landing remain
Pravin Prashant
Thursday, April 18, 2002

In April, one might see the monopoly of VSNL coming to an end. Data Access and Bharti Telesonic are planning to start ILD service by mid April and others will follow soon. There has been an overwhelming response from service providers to join VSNL in the ILD league as the entry barrier is low but the promises are high in comparison to other telecom services.

At present, international traffic of India is estimated at 2.7 billion minutes and the gray market is estimated at around one billion minutes. The inbound traffic is around 2.1 billion minutes and outbound traffic is around 0.52 billion minutes. According to Telegeography 2002, ILD volumes are expected to exceed 4 billion minutes in 2002, so the potential is very high. According to Siddhartha Ray, managing director, Data Access, the Indian ILD market in 2002 is estimated at around Rs 8,000 crore. Although ILD prices may fall drastically with the launch of services by new service providers, the overall market is going to increase as there will be a major shift from the gray market. Even due to reduction in price, there will be a sudden increase in international traffic, which will be proportional to percentage cut in international tariff.

To start an ILD service in the country, the government has fixed a one-time entry fee of Rs 25 crore and an unconditional bank guarantee of Rs 25 crore, which will be released as soon as rollout obligations are made. In addition to the one-time entry fee, ILD service providers will be required to pay an annual license fee including USO levy, which will be 15 percent of the adjusted gross revenue (AGR).

International Traffic Profile for India (in million minutes)
  96-97 97-98 98-99 99-00 00-01
Incoming 1,000 1,257 1,499 1,772 2,161
Outgoing 384 421 436 474 527
Total 1,384 1,677 1,935 2,246 2,688
Inbalance 616 836 1,036 1,298 1,634

Source: Telegeography

Since the entry barrier is low, nobody wants to be left behind in the ILD race. The capital expenditure is expected to be around Rs 100 crore, which includes even the license fee and bank guarantee. Even the rollout obligations are not stiff as one has to set up a minimum of four PoPs, one each in east, west, north, and south, and the delivery of traffic to all countries in the world has to be ensured through at least four direct routes.

Players in the Fray
Bharti Telesonic, Reliance, and Data Access have already got the license whereas Aircel, Net4 India, Satyam Infoway, Spice Communications, Connecting Networks, and others are still awaiting the LoI or still thinking when to convert the LoI into a license agreement. It seems that Bharti Telesonic and Data Access will get the first mover advantage as they are planning to start the service in April. Aircel, the cellular service provider in Tamil Nadu has also applied for the ILD license through partners Asia Tech Mauritius and Cellunet of India. Net 4 India is planning to fund the ILD operations through its promoters and financial institutions. Estel Communications is planning to move along with Fusion Telecommunications International, an international carrier in US. Spice Communications is moving along with Singapore Technologies Telemedia Communications, an ILD operator in Singapore. Satyam Infoway has listed Sterling Commerce International and Government of Singapore Investment Corp as it partners for the ILD project. Even MTNL and BSNL are firming up their ILD plans so that they can be ready when the government gives them a go ahead to start ILD service in the country.

Data Access, a JV of Spa and PCCW, where PCCW has 49 percent and SPA 51 percent stake, is planning to launch its operations in the third week of April, according to Siddhartha Ray, managing director, Data Access. Even Bharti Telesonic is planning to launch its service in April as the company has deployed two international gateway switches from Siemens in Chennai and Mumbai.

The Network Plan
Companies coming from the traditional telecom background are planning to start ILD service using the TDMA technology whereas the new service providers will like to opt for the VoIP technology in order to roll out services at a faster pace and even reduce infrastructure costs.

Although the incumbent’s network is based on TDMA, Data Access has opted for a packed-based network. Industry insiders say that Reliance too is planning for a VoIP network. On the other hand, Bharti Telesonic is planning for a TDMA-based network to start with and later on deploy a VoIP-based network so as to have a mix of both. Service providers coming from the ISP world will deploy VoIP network as they already have an existing IP network which has to be voice activated.

According to Vijay Yadav, country manager, CommWorks India, service providers in ILD should start with IP and then move to a hybrid network as services deployed on IP are less costly and there is a lower risk of failure. ILD networks of future will be a mix of IP and TDM as only TDM or IP will not survive in the long run, he adds.

Service providers have to be very careful while choosing the partner carrier for different routes. According to Sharat Jain, regional director, BCE Teleglobe, they have to choose the partner for a particular route by comparing the different carriers settlement rates.

The Pricing
Recently, TRAI reduced ILD tariffs by around 20 percent. For example, a call from India to the US is presently Rs 40.80 per minute (based on Rs 1.20 per pulse) whereas earlier it used to cost Rs 49.20 per minute. But it seems that Bharti is looking at a US tariff of around Rs 25 per minute. It seems that even Data Access is working on a tariff plan ranging between Rs 12 and Rs 15 per minute for calls originating from India to anywhere in the world.

Every service provider, with the launch of its service, will like to beat the competition. So one can see a lot of downward movement on the ILD tariff front. Companies that can keep their operation costs to the lowest and play in small margins of less than 5 cents will be winners in the long run and will get the maximum share of the pie. Service providers have to focus more on the quantity front as the margins will be wafer-thin in future. Not only in voice but also in data, one can see the prices coming down by around 50 percent.

The Issues
Most of the service providers are still in a dilemma whether to go for the service at the earliest or to wait and watch till the policies are announced or fine-tuned. The interconnect policy is not out yet and one has no clue about the revenue sharing terms and conditions for termination and origination of tariff. To start with, new service providers can only terminate the call outside India but origination will be a problem which has to be sorted out. Connectivity to FLAG is still not finalized as VSNL has not come out with the access charge plan for service providers.

Commenting on the issues related to ILD, Umang Das, managing director (corporate), Spice Communications, said, "Before the rollout of infrastructure, one has to get the numbering plan whereby the customer can choose his international long distance carrier and whether BSNL is ready for its implementation. Second, TRAI has to come out with an interconnect agreement for ILD which will specify the revenue sharing agreement between FSPs and CMSPs with ILD operators in the country."

Probable Players in ILD

Player ILD License Infrastructure Provider
Aircel (Dishnet Group) No
Bharti Telesonic Yes Siemens (TDMA)
Data Access Yes VocalTec (VoIP)
Estel Communications No Cisco* (VoIP)
Net 4 India No Cisco* (VoIP)
Reliance Yes
Satyam Infoway No Cisco* (VoIP)
VSNL (Tata) Yes
Spice Communications No
.  There is a high probability that they will go for Cisco

Both these issues will result in delaying the launch of ILD service in its entirety. TRAI has come out with a draft of reference interconnect offer. Service providers have to make specific suggestions and once the suggestions are received they can be looked in entirety before finalizing the interconnect agreements. One can expect the agreement to be ready only by last week of April or in May.

When the government disinvested its stake in VSNL, it committed that VSNL will remain the most preferred ILD operator for BSNL and MTNL for two years. The government has also said that this will be under the condition that VSNL competes with other ILD operators in terms of quality and price. In order to get a good valuation for VSNL the government has provided a two-year lock-in period to VSNL for routing ILD traffic of BSNL and MTNL. Das feels that this arrangement is not good for operators as well as subscribers as all the outgoing calls through the incumbent will be either through the customer choice or through default traffic which can be passed to VSNL, provided it is competitive."

ISPs Eye ILD Business through Net Telephony

The government’s decision to allow Net telephony has benefited both the consumers as well as ISPs. Consumers get the advantage of making international calls at a cheaper price by compromising on quality whereas the ISP industry, which was not doing well in the recent past has got an additional revenue stream to make the business look attractive. With effect from 1 April 2002, the government has allowed ISPs to carry voice signals and the scope of this service includes PC-to-PC (within the country as well as abroad), PC-to-phone (PC in India and phone abroad), IP-based H.323/SIP terminals in India to similar terminals both in India and abroad). At present, quality-of-service (QoS) parameters have not been prescribed but TRAI will come out with these parameters at the earliest.

According to industry insiders, net telephony will contribute 5–6 percent of the overall ILD business. Assuming that total ILD business will be around Rs 8,000 crore in 2002-03, the Net telephony component works at around Rs 400 crore, which is a very small amount and has to be shared by a large number of players. Net telephony will also try to bring the illegal traffic into the mainstream. It seems that to start with, around two dozen ISPs will be looking at providing Net telephony services in the country. Some of the leading names that are providing or planning to provide Net telephony services in the country are Net4India, Estel Communications, Data Access, Satyam Infoway, HCL Infinet, and Icenet. Data Access is planning to offer Net telephony through its retail operations.

According to Jahangir Raina of iLocus.com, Net2phone accounts for the majority of PC-to-phone commercial traffic, followed by Callserve, and Deltathree. Icenet has tied up with Mediaring, Caltiger has tied up with Net2phone, and Net4India with deltathree for pre-paid IP calling cards. Caltiger has signed an agreement with Net2phone to be the master reseller for India.

Although in most of the cases, ISPs have tied up with foreign partners to provide Net telephony service in India, Estel Telecom plans to move ahead without any foreign tie-up as it has a prior experience of doing billing solutions and has come up with its own  dialer which is a part of the solution. According to Raj Hajela, managing director, Estel Communications, "The company plans to be in the wholesale business even on the Net telephony front." The company supplies bandwidth to HCL Infinet, Primenet, and Esconet, and is also planning to offer Net telephony solutions to these ISPs.

Net telephony will be mainly used by PCOs, cyber cafes, and corporates. Consumers can avail of Net telephony services by buying a pre-paid card from an ISP and then go to the website of the ISP for downloading the dialer. They can then start the process by dialling the destination number. Even the corporates can avail of the Net telephony service through PC, IP phone, and analog phone, connected to an IP device. The cost of the IP device varies from $30 to $2,000, depending on the number of phones the corporate plans to connect to the device. The cost of the Net telephony service will vary in the range of Rs 5 to Rs 8 per minute.

To start with, the new service providers can only terminate traffic from different countries to India. Data Access has signed interconnection agreement with BSNL for termination of traffic to India but for call origination, the new service providers are left with only private basic service providers and cellular service providers. About routing of BSNL and MTNL traffic, there is still no clarity on how new service providers can cater to that market. The only option is carrier access code but BSNL exchanges are not carrier access-ready. So the subscriber won’t have the option to choose a service provider for at least a couple of months.

On the submarine cable front, VSNL has still not finalized the access charges for connecting to VSNL as currently the landing station is located in VSNL premises. One is still not sure when VSNL will come out with the charges and how cost-effective the charges will be.

In fact, ILD providers are looking at the market very cautiously and are planning not to implement ILD services unless and until interconnect agreements are finalized.

Pravin Prashant

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