In April, one might see the monopoly of VSNL coming to an end. Data Access
and Bharti Telesonic are planning to start ILD service by mid April and others
will follow soon. There has been an overwhelming response from service providers
to join VSNL in the ILD league as the entry barrier is low but the promises are
high in comparison to other telecom services.
At present, international traffic of India is estimated at 2.7 billion
minutes and the gray market is estimated at around one billion minutes. The
inbound traffic is around 2.1 billion minutes and outbound traffic is around
0.52 billion minutes. According to Telegeography 2002, ILD volumes are expected
to exceed 4 billion minutes in 2002, so the potential is very high. According to
Siddhartha Ray, managing director, Data Access, the Indian ILD market in 2002 is
estimated at around Rs 8,000 crore. Although ILD prices may fall drastically
with the launch of services by new service providers, the overall market is
going to increase as there will be a major shift from the gray market. Even due
to reduction in price, there will be a sudden increase in international traffic,
which will be proportional to percentage cut in international tariff.
To start an ILD service in the country, the government has fixed a one-time
entry fee of Rs 25 crore and an unconditional bank guarantee of Rs 25 crore,
which will be released as soon as rollout obligations are made. In addition to
the one-time entry fee, ILD service providers will be required to pay an annual
license fee including USO levy, which will be 15 percent of the adjusted gross
revenue (AGR).
| International
Traffic Profile for India (in
million minutes) |
| |
96-97 |
97-98 |
98-99 |
99-00 |
00-01 |
| Incoming |
1,000 |
1,257 |
1,499 |
1,772 |
2,161 |
| Outgoing |
384 |
421 |
436 |
474 |
527 |
| Total |
1,384 |
1,677 |
1,935 |
2,246 |
2,688 |
| Inbalance |
616 |
836 |
1,036 |
1,298 |
1,634 |
|
Source: Telegeography
|
Since the entry barrier is low, nobody wants to be left behind in the ILD
race. The capital expenditure is expected to be around Rs 100 crore, which
includes even the license fee and bank guarantee. Even the rollout obligations
are not stiff as one has to set up a minimum of four PoPs, one each in east,
west, north, and south, and the delivery of traffic to all countries in the
world has to be ensured through at least four direct routes.
Players in the Fray
Bharti Telesonic, Reliance, and Data Access have already got the license whereas
Aircel, Net4 India, Satyam Infoway, Spice Communications, Connecting Networks,
and others are still awaiting the LoI or still thinking when to convert the LoI
into a license agreement. It seems that Bharti Telesonic and Data Access will
get the first mover advantage as they are planning to start the service in
April. Aircel, the cellular service provider in Tamil Nadu has also applied for
the ILD license through partners Asia Tech Mauritius and Cellunet of India. Net
4 India is planning to fund the ILD operations through its promoters and
financial institutions. Estel Communications is planning to move along with
Fusion Telecommunications International, an international carrier in US. Spice
Communications is moving along with Singapore Technologies Telemedia
Communications, an ILD operator in Singapore. Satyam Infoway has listed Sterling
Commerce International and Government of Singapore Investment Corp as it
partners for the ILD project. Even MTNL and BSNL are firming up their ILD plans
so that they can be ready when the government gives them a go ahead to start ILD
service in the country.
Data Access, a JV of Spa and PCCW, where PCCW has 49 percent and SPA 51
percent stake, is planning to launch its operations in the third week of April,
according to Siddhartha Ray, managing director, Data Access. Even Bharti
Telesonic is planning to launch its service in April as the company has deployed
two international gateway switches from Siemens in Chennai and Mumbai.
The Network Plan
Companies coming from the traditional telecom background are planning to
start ILD service using the TDMA technology whereas the new service providers
will like to opt for the VoIP technology in order to roll out services at a
faster pace and even reduce infrastructure costs.
Although the incumbent’s network is based on TDMA, Data Access has opted
for a packed-based network. Industry insiders say that Reliance too is planning
for a VoIP network. On the other hand, Bharti Telesonic is planning for a TDMA-based
network to start with and later on deploy a VoIP-based network so as to have a
mix of both. Service providers coming from the ISP world will deploy VoIP
network as they already have an existing IP network which has to be voice
activated.
According to Vijay Yadav, country manager, CommWorks India, service providers
in ILD should start with IP and then move to a hybrid network as services
deployed on IP are less costly and there is a lower risk of failure. ILD
networks of future will be a mix of IP and TDM as only TDM or IP will not
survive in the long run, he adds.
Service providers have to be very careful while choosing the partner carrier
for different routes. According to Sharat Jain, regional director, BCE Teleglobe,
they have to choose the partner for a particular route by comparing the
different carriers settlement rates.
The Pricing
Recently, TRAI reduced ILD tariffs by around 20 percent. For example, a call
from India to the US is presently Rs 40.80 per minute (based on Rs 1.20 per
pulse) whereas earlier it used to cost Rs 49.20 per minute. But it seems that
Bharti is looking at a US tariff of around Rs 25 per minute. It seems that even
Data Access is working on a tariff plan ranging between Rs 12 and Rs 15 per
minute for calls originating from India to anywhere in the world.
Every service provider, with the launch of its service, will like to beat the
competition. So one can see a lot of downward movement on the ILD tariff front.
Companies that can keep their operation costs to the lowest and play in small
margins of less than 5 cents will be winners in the long run and will get the
maximum share of the pie. Service providers have to focus more on the quantity
front as the margins will be wafer-thin in future. Not only in voice but also in
data, one can see the prices coming down by around 50 percent.
The Issues
Most of the service providers are still in a dilemma whether to go for the
service at the earliest or to wait and watch till the policies are announced or
fine-tuned. The interconnect policy is not out yet and one has no clue about the
revenue sharing terms and conditions for termination and origination of tariff.
To start with, new service providers can only terminate the call outside India
but origination will be a problem which has to be sorted out. Connectivity to
FLAG is still not finalized as VSNL has not come out with the access charge plan
for service providers.
Commenting on the issues related to ILD, Umang Das, managing director
(corporate), Spice Communications, said, "Before the rollout of
infrastructure, one has to get the numbering plan whereby the customer can
choose his international long distance carrier and whether BSNL is ready for its
implementation. Second, TRAI has to come out with an interconnect agreement for
ILD which will specify the revenue sharing agreement between FSPs and CMSPs with
ILD operators in the country."
|
Probable
Players in ILD |
| Player |
ILD
License |
Infrastructure
Provider |
| Aircel
(Dishnet Group) |
No |
— |
| Bharti
Telesonic |
Yes |
Siemens
(TDMA) |
| Data
Access |
Yes |
VocalTec
(VoIP) |
| Estel
Communications |
No |
Cisco*
(VoIP) |
| Net
4 India |
No |
Cisco*
(VoIP) |
| Reliance |
Yes |
— |
| Satyam
Infoway |
No |
Cisco*
(VoIP) |
| VSNL
(Tata) |
Yes |
— |
| Spice
Communications |
No |
— |
| .
There is a high probability that they will go for Cisco |
Both these issues will result in delaying the launch of ILD service in its
entirety. TRAI has come out with a draft of reference interconnect offer.
Service providers have to make specific suggestions and once the suggestions are
received they can be looked in entirety before finalizing the interconnect
agreements. One can expect the agreement to be ready only by last week of April
or in May.
When the government disinvested its stake in VSNL, it committed that VSNL
will remain the most preferred ILD operator for BSNL and MTNL for two years. The
government has also said that this will be under the condition that VSNL
competes with other ILD operators in terms of quality and price. In order to get
a good valuation for VSNL the government has provided a two-year lock-in period
to VSNL for routing ILD traffic of BSNL and MTNL. Das feels that this
arrangement is not good for operators as well as subscribers as all the outgoing
calls through the incumbent will be either through the customer choice or
through default traffic which can be passed to VSNL, provided it is
competitive."
| ISPs
Eye ILD Business through Net Telephony |
|
The
government’s decision to allow Net telephony has benefited both
the consumers as well as ISPs. Consumers get the advantage of making
international calls at a cheaper price by compromising on quality
whereas the ISP industry, which was not doing well in the recent
past has got an additional revenue stream to make the business look
attractive. With effect from 1 April 2002, the government has
allowed ISPs to carry voice signals and the scope of this service
includes PC-to-PC (within the country as well as abroad),
PC-to-phone (PC in India and phone abroad), IP-based H.323/SIP
terminals in India to similar terminals both in India and abroad).
At present, quality-of-service (QoS) parameters have not been
prescribed but TRAI will come out with these parameters at the
earliest.
According
to industry insiders, net telephony will contribute 5–6 percent of
the overall ILD business. Assuming that total ILD business will be
around Rs 8,000 crore in 2002-03, the Net telephony component works
at around Rs 400 crore, which is a very small amount and has to be
shared by a large number of players. Net telephony will also try to
bring the illegal traffic into the mainstream. It seems that to
start with, around two dozen ISPs will be looking at providing Net
telephony services in the country. Some of the leading names that
are providing or planning to provide Net telephony services in the
country are Net4India, Estel Communications, Data Access, Satyam
Infoway, HCL Infinet, and Icenet. Data Access is planning to offer
Net telephony through its retail operations.
According
to Jahangir Raina of iLocus.com, Net2phone accounts for the majority
of PC-to-phone commercial traffic, followed by Callserve, and
Deltathree. Icenet has tied up with Mediaring, Caltiger has tied up
with Net2phone, and Net4India with deltathree for pre-paid IP
calling cards. Caltiger has signed an agreement with Net2phone to be
the master reseller for India.
Although
in most of the cases, ISPs have tied up with foreign partners to
provide Net telephony service in India, Estel Telecom plans to move
ahead without any foreign tie-up as it has a prior experience of
doing billing solutions and has come up with its own dialer
which is a part of the solution. According to Raj Hajela, managing
director, Estel Communications, "The company plans to be in the
wholesale business even on the Net telephony front." The
company supplies bandwidth to HCL Infinet, Primenet, and Esconet,
and is also planning to offer Net telephony solutions to these ISPs.
Net
telephony will be mainly used by PCOs, cyber cafes, and corporates.
Consumers can avail of Net telephony services by buying a pre-paid
card from an ISP and then go to the website of the ISP for
downloading the dialer. They can then start the process by dialling
the destination number. Even the corporates can avail of the Net
telephony service through PC, IP phone, and analog phone, connected
to an IP device. The cost of the IP device varies from $30 to
$2,000, depending on the number of phones the corporate plans to
connect to the device. The cost of the Net telephony service will
vary in the range of Rs 5 to Rs 8 per minute. |
|
To start with, the new service providers can only terminate traffic from
different countries to India. Data Access has signed interconnection agreement
with BSNL for termination of traffic to India but for call origination, the new
service providers are left with only private basic service providers and
cellular service providers. About routing of BSNL and MTNL traffic, there is
still no clarity on how new service providers can cater to that market. The only
option is carrier access code but BSNL exchanges are not carrier access-ready.
So the subscriber won’t have the option to choose a service provider for at
least a couple of months.
On the submarine cable front, VSNL has still not finalized the access charges
for connecting to VSNL as currently the landing station is located in VSNL
premises. One is still not sure when VSNL will come out with the charges and how
cost-effective the charges will be.
In fact, ILD providers are looking at the market very cautiously and are
planning not to implement ILD services unless and until interconnect agreements
are finalized.
Pravin Prashant
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