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"Aquilonis is focused on developing low cost but innovative mobile applications"
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Rahuldev Rajguru, Co-founder and CEO, Aquilonis Technologies |
| Madhura Mukherjee |
| Wednesday, September 01, 2010 |
Elaborate on the mobile apps scenario
in India today?
Mobile phones have formed an integral part of our daily lives today
with millions of people worldwide using it for various reasons that go
beyond the taken granted ability to communicate from any place to any
part of the world at any time. Businesses use mobile phones to realize
significant business benefits by keeping in touch with their customers,
suppliers and partners.
Please tell us about the genesis of
XBLOCKR. How has the product response been in the market?
XBLOCKR, the flagship product of Aquilonis is a first of its kind
mobile application in the Indian market that enables users duck, divert
or drop calls discreetly without offending the caller. The added
advantage is that users can enable this real-time and simulate an error
or 'do not disturb' message to end the call. The interesting
application had over 5,000 downloads from app stores in its first week
of availability, validating the increasing need for privacy and
security in the Indian mobile landscape. XBLOCKR has been validated by
1,00,000 users across 300 types of handsets.
What challenges do you think apps
developers face in India? Do you feel that the scenario will change in
the future?
For all enterprises, the actual process of application development can
be difficult. Developers face challenges like pressing deadlines,
ensuring data security, coordinating different development tools, and
the training and implementation processes. Applications have been
developed using various coding languages such as C/C++, Java, .Net, and
others. With a variety of programming options, it's necessary to
determine which tools will be most useful for a project. Every mobile
content or application you make has to be ported on hundreds of mobile
phones. The compatibility of an application with a certain mobile
device is the utmost concern. This is because every mobile handset has
a certain kind of configuration and the application has to suit the
same.
What other innovative products
are in the fray for the company? What is the vision now?
Interesting mobile application services done by Aquilonis are:
* XBLOCKR:
An application that helps respect your privacy with the ability to
duck, drop and divert unwanted calls and respond with optional
appropriate messages.
* Mobile Security: Protects
your mobile devices and data from loss, cyber crime, and other serious
security threats.
* Other Mobile
Apps: For all non-smart to smart mobiles.
Aquilonis is focused on developing low cost but innovative mobile
applications for both regular mobile consumers and business enterprises
in the Indian and world mobile market. The company has developed an
exhaustive platform agnostic framework to help companies synchronize
their data when they extend their software offerings onto mobiles, PDAs
and hand-helds. With a growing mobile market in India, Aquilonis has
ambitious plans to develop a national footprint.
Do you think that Indian consumers are
ready to pay for apps? If not, in what other ways can app developers
make money?
It all depends on the type of app, problem the app is solving and the
target market. For example, XBLOCKR is solving a genuine problem by
protecting one's mobile phone privacy from telemarketers, unwanted
callers as well as spam SMS. This has become a routine. Users
need a strong app that becomes a part of their mobile usage and
lifecycle. In such a case, users are more than willing to pay for
the app. Whereas if we take the scenario of a social media
application, then that is something users are psychologically not ready
to pay as they are bound to be free. In this case, the developer
company has to find out alternate ways to make money like from
advertisements.
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