What are some key demands of enterprises in the Asia Pacific region?
Today, enterprises look for a seamless working environment across mobiles,
PCs and laptops. It is crucial for organizations to integrate and successfully
collaborate with different tools, and access business information anytime and
anywhere. Such a demand brings in the need for enterprise mobile applications
which are best suited to work in changing dynamics and situations. Organizations
are constantly in search of applications which can increase productivity, at
reduced costs and which are available on a variety of form factors to suit the
needs of the organization. Organizations also have various concerns, including
security, data synchronization, device management, and the necessary support for
multiple devices. Moreover, most mobile operating systems require a middleware
to talk to enterprise applications.
Blackberry is a clear leader in India. What are your plans to become the
number one?
We do not comment on competition. The biggest advantage with Windows Mobile
devices is that you can buy any style of phone, QWERTY, touch, etc, running
Microsoft technology today. The most visible of Microsoft's mobile efforts are
via phones running Windows Mobile, and through services like Windows Live, Live
Search or MSN Mobile. Windows Mobile brings the power and familiarity of Windows
to phones. According to the IDC India tracker, Windows Mobile is a clear leader
in the data converged mobile devices segment with a market share of 34.2% ahead
of Symbian and Blackberry.
What are your expansion and investment plans in India?
We share a healthy relationship with the seven leading device manufacturers
in India namely HTC, ASUS, Samsung, Motorola, Sony Ericsson, Palm and LG. In
collaboration with our device partners, we aim to bring multiple form factors
for Windows Mobile devices in the near future. Microsoft is building salience
for the Windows Mobile brand, in both the retail and online space. The drastic
increase in the demand of enterprise applications will certainly push the
development of new business solutions for organizations across verticals.
India is yet to become a key market for Microsoft for its mobile
communication biz. What are the reasons?
India has always been a key market for Microsoft's mobile communication
business. We already have 35-plus devices in India available on Windows Mobile
platform. Microsoft has sold over two lakh Windows Mobile devices in India since
its launch in 2006 and is gearing to increase its momentum doubly each year.
Baburajan K
baburajank@cybermedia.co.in
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