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Going green is a win-win for customers
Michael Kuehner, head of India and Nepal Sub region, Nokia Siemens Networks
Heena Jhingan
Tuesday, May 05, 2009
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Do you think green is all about hype and little action? Are the operators considering green options seriously?
Going green is a win-win situation for customers. They can significantly reduce their carbon footprint, save money on energy bills and build a responsible company brand that consumers are increasingly responding to, putting importance while choosing their operator.

We already see initial investments paying off within 18 months in some cases. After the site is up and running, the operational costs are practically zero.

When reducing environmental impact, the approach of Nokia Siemens Networks is to look at the whole lifecycle of the product: from manufacturing to use to end-of-life.Looking at this, we have put our key focus on reducing the CO2 emissions of our equipments during their use time, as this is where 95% of our CO2 emissions originate.

What green options do you suggest to operators in a power-starved region?
In rural areas, where advanced infrastructure such as a power grid is not readily available, renewable energy can be used for network equipments as a power source instead of diesel generators.

Nokia Siemens Networks has been working on alternative energy sources since 1981. The company is increasingly installing sites that are run by renewable energy. Currently, base station sites running on renewable energy sources have been installed to approximately 30 countries.

In this season of slowdown, what are some quick tips for the operators to go green on infrastructure?
We support three-quarters of the world's top 100 operators, providing mobile and fixed network infrastructure solutions for a more energy-efficient and connected world. We suggest operators to go for energy-efficient solutions that cost less to operate and enable telecommunications services that can help their end-users reduce their carbon footprints.

Do you have any interesting business models for the operators that support green initiatives?
NSN takes a holistic view on environmental issues and energy efficiency across our solution portfolio, both in mobile and fixed networks. According to ABI research, energy constitutes the third biggest component of a mobile operators opex and over 80% of it comes from network infrastructure.

Our solutions address four main elements. These include minimizing the number of base station sites, minimizing the need for air conditioning to cool the sites, using the latest base station technology, and deploying software features that optimize the use of radio access for wireless communications.

Our portfolio has radio access energy efficiency solutions including products such as the Flexi Base Station which help cut energy consumption up to 70% at site level and also improve energy efficiency in existing base station networks up to 35-40% at site level.

Infrastructure sharing can be a great help to operators in cutting down on their opex. Why do you think there is such a cold response to this concept then?
Now that operators are moving increasingly to the rural and low income markets, it is likely that network/infrastructure sharing will become more popular.

Network sharing solution offers significant network capex and opex savings for the operators. Depending on the different network sharing methods and network scenarios, savings up to 40% can be achieved. Additional opex savings, facilitated operations and assured network quality are the benefits of having a 'neutral' 3rd party which would manage the shared network based on service level agreements. Today, both shared networks being in commercial operations are implemented with Nokia Siemens Networks technology and Multi-operator RAN sharing is a unique and successfully proven solution since 2004.

Heena Jhingan
heenaj@cybermedia.co.in

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