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Tell us something about Acision's Broadband Mobility Suite? How is it going to boost the mobile Internet space?
Acision Broadband Mobility Suite is the only network independent end-to-end solution which dynamically controls and builds back profit into broadband services across any device, network, application and payment method. Furthermore, it enables operators to increase their Average Profit Per MegaByte (APPMB) by decreasing the need for network capacity investments while easily exploring new services.

Ronan Casey

We have developed the Acision Broadband Mobility Suite to enable operators through:

• The ability to integrate and leverage existing operator systems.
• Increased APPMB through cost savings, differentiated offerings and VAS revenues
• Decreased (network) cost by reducing bandwidth consumption and minimizing traffic during peak hours.
• Increased revenues by quickly reacting on market developments in VAS and emerging market segments.
• Drive mobile broadband penetration

What kind of growth potential do you foresee in the mobile broadband space in India?
Mobile broadband turned a corner globally in 2008. Acision predicts that by 2012 a nine-fold increase in global mobile broadband revenues is expected but only if operators put the right solutions in place to control traffic volumes over the network.

What critical issues should a mobile broadband service provider keep in mind for securing a profitable future?
To create a sustainable and long-term business case, operators need to address the challenges like: securing a profitable future:

• Minimize peak hour traffic
• Develop distinctive offers
• Optimize traffic flows

What kind of innovative experience does Acision Text suite provides to the operators?
For mobile operators, text messaging is still the only truly successful data service, with traffic volumes increasing year on year. With this in mind, we developed Acision Text Suite as an open service architecture, which enables operators to easily expand their SMS business to parties who want to leverage the reach of SMS for the benefit of their businesses.

It enables operators to extend their messaging business to markets they couldn't effectively address before, and offer subscribers a rich set of relevant services.

Arpita Prem
arpitap@cybermedia.co.in