What kind of services do you provide through your medium-on-mobile MyToday
Dailies?
MyToday Dailies are a highly effective medium to communicate directly and
instantly with the literate audiences, with high disposable incomes. It offers
options like click-to-call, click-to-buy, click-to-SMS, and click-to-URL, making
it a highly participative media vehicle. MyToday operates on different channels
of information including news alerts, breaking news, cricket updates, daily
jokes, beauty care, star sign forecast etc. It is working as a simple and
convenient mass medium to reach most geographical and demographic markets in
India.
What are your plans for the future?
For the Indian market, it is the convenience which holds the key; Indian
consumers want to stay informed even while they are mobile. Hence, for this, we
are planning to offer services to not only those consumers that have GPRS-enabled
mobile phones but also for those that don't have any GPRS access. Consumers
having GPRS access in their mobile phones can easily fetch information by
clicking simultaneously furnished links.
On the other hand, consumers not having GPRS access can get the detailed
information about any of the news by sending back a particular subject line SMS
to MyToday.
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| Abhijit Saxena
CEO, Netcore Solutions |
What is your expansion and marketing strategy?
We already have a strong subscriber base and are in the capacity to boast
that it is growing manifold. Regarding expansion plans, we are strongly
expanding in India and other countries. For tapping the Indian market, it is
imperative that the services should be region focused and target specific
groups, especially the younger generation. Therefore, we are going to offer our
services in various regional languages like Hindi, Kannad, Malayalam and Telegu.
We have a wide range of solutions that will cater to almost every need you may
have-be it as an enterprise, advertiser or as an everyday consumer.
What is your future vision?
Netcore offers a variety of affordable solutions, which can be customized to
meet your needs and provide you with a world-class, one-stop messaging platform.
My future vision is-how can I rule every person holding a mobile phone, to
provide all that he could possibly want and to take care of his mobile-and I am
very sure that in the next five years I will achieve this. The Indian market has
all the potential to grow making it the right time to explore this market. The
future of mobile marketing in India seems to be very bright.
Arpita Prem
arpitap@cybermedia.co.in
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