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 Home > Interviews > OxiCash will be a hit in India because of its value proposition
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OxiCash will be a hit in India because of its value proposition
Pramod Saxena chairman & MD, Oxigen Services India
Sandeep Budki
Tuesday, June 03, 2008
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OxiCash is a stored value wallet that is accessible through PC or mobile. What are its advantages?
OxiCash allows you to make payments toward a host of services like prepaid mobile recharges, bill payments, travel, mobile videos, music, games and other utilities. With OxiCash Wallet, your mobile phone number becomes your unique identity.

Recently, you chose Microsoft as your strategic business partner. Why?
For Oxigen to extend its reach beyond India to other parts of world, as well as scale up its business, Microsoft strategic partnership brings benefits of their technology strengths and global reach.

And, which services are in the pipeline?
Oxigen will provide, through Oxicash mobile and TV recharges, utility bill payments, pre-paid conferencing, games, mobile videos, m-shopping and rail/bus/air travel.

Pramod Saxena
chairman & MD, Oxigen Services India

What are the key drivers of growth for your business?
It is constant expansion of Oxigen retail touch points and continuous addition of relevant services for the masses. Oxigen services of mobile recharges and bill payments are mass-market services. E-shopping and travel services in India are still up-market services for consumers.

Sandeep Budki
sandeepb@cybermedia.co.in

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