How has Schlumberger's merger with Taral Networks
helped Airwide solutions meeting key customer requirements?
The merger has helped us to address the specific needs of the operators. At
present we provide device management, mobile messaging, and mobile security
solutions to all cellular operators. The merger has helped us in providing
end-to-end messaging solutions with key security features enabled in it. The
transaction combines Taral Networks' content delivery products with MSG's
SMS products, unparalleled stability, and support to offer a complete content
delivery and messaging infrastructure to mobile operators. Almost all the major
operators worldwide use our solutions.
How these solutions help operators addressing their
concerns?
Our messaging solution has the ability to deliver a high level of service
availability without the overhead cost of managing clustered software. The
robustness enables operators to handle large volumes of messaging traffic. The
mobile secuirty solution helps operators to prevent fraud and help tracking
mobile theft though Equipment Identity Register (EIR). Also it helps in
preventing spamming and spoofing. The device management solution provides a
device-profiling data store that is mapped to a complete view of devices present
on the network. It also provides complete data analysis of subscriber and
handset activities on the network providing operators with the business
intelligence required to follow subscribers' preferences and adjust services
and marketing campaigns accordingly.
In India operators have not shown much interest in
deploying mobile security solutions and as a result mobile theft is quite
common. Your comments.
Its true mobile operators have their own concerns in India but situation is
changing quite rapidly. The solution that we offer is easy to deploy and help
operators in reducing spam to a great extent, which is becoming quite common in
India. The operators in India have shown interest and we would see frauds and
thefts taken care by operators through such solutions in near future.
Security is still an area of concern in content and
m-commerce? Do you have security
solutions in place to tackle such issues?
These are some crucial areas that operators worldwide are worried about. We
do have solutions that take care of piracy on networks. DRM solutions are the
key to handle security and piracy risks on the networks and we have such
solutions.
What are the key trends do you see in messaging and what
role do you foresee Airwide playing in this area?
Branding would become more prevalent on networks. Big brands have started
shifting significant marketing resources to marketing through mobile phones.
They are using text and multimedia messaging to reach their audience. There are
three aspects attached to its success and that include the ability to reach a
specific target audience, information about how the user respond to a marketing
message and proof that a message has been received by the user's handset.
Airwide addresses these issues thorugh business analysis tool for mobile
messaging that removes the main
inhibitors to mass adoption of mobile marketing. Not only addressing the
requirements of the brands, Airtrends also provides critical information to
mobile operators to allow them to optimize their networks to support marketing
campaigns and to prevent spam by alerting them to suspicious activity.
You don't have any direct presence in India. How do
you sell your products?
We sell our products directly to operators and also we have tie-ups with
equipment providers such as Ericsson, which helps us deploying our solutions on
operators' network directly. Almost all major service providers including GSM
and CDMA- Airtel, Hutch, and Reliance are already using our solutions and we are
in talks with others as well.
Any plan to open India office in near future?
We will definitely evaluate it if the demand grows for our solutions, which
I'm sure will happen. At present we are happy delivering our solutions through
our partners also.
Rahul Gupta
rahulg@cybermedia.co.in
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