'Enterprises should adopt customized security policies'

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-Niraj Kaushik, country manager, India and SAARC, Trend Micro

What are the security threats for businesses today and how can an enterprise work towards protection at a policy level?
Enterprises today are at a threat from spyware, viruses, spam, zombie attacks, denial of services, phishing, pharming, and lots more. These threats are not standalone; they are interrelated and often cause major downtime at work. Vulnerable entry points can be plugged in technology as well as processes. Policies are intrinsic to minimize and eliminate mistakes at the users end. As part of our solutions in some companies, we simulate spam and observe user reactions. The reports generated help draw custom policies for people and departments across the organization.

How does Trend Micro specifically target the anti-virus needs of SMBs?
After being declared as number one anti-virus in the country, we are now moving towards further expanding our market. This is happening with more focus towards SMB space products, which are both cost effective and maintainable, issues most relevant to them. We have introduced our 'Worry Free Security' initiative aimed at helping smaller businesses with little or no IT support. The solution offers all-in-one integrated defence and automatic threat protection with minimal administration requirements. In case of an outbreak the defence mechanism auto blocks the computer till the time a cure is found.

It is estimated that in India, 44% of the total IT spend of Rs 26,100 crore comes from the SMB segment. This validates our strategy to focus on this segment.

How does your partnership with HCL Comnet give an extra edge to your business?
We collaborated with HCL Comnet to provide total security infrastructure to customers. Along with HCL, we have introduced India's first remote anti-virus management solution called 'Expert Service Offering' (ESO).

The ESO aims to improve a company's security posture through 24x7 proactive anti-virus monitoring and management, timely response to a potential outbreak, and incorporating process environment procedures. Thus, building a more robust and secure environment. HCL Comnet gives us a large installed base and already deployed quality infrastructure. 70 people work out of the special Anti-Virus Expert Service Center in HCL's Noida facility.

Along with HCL, we have introduced India's first remote anti-virus management solution called 'Expert Service Offering'

Why did you decide to upgrade the company from a liaison office to a 100% subsidiary?
Trend Micro had clocked a growth of 122% in 2004-05. With the continuous y-o-y growth we saw, in September we decided to upgrade our four-year-old India liaison office to a new entity, Trend Micro India.

The natural evolution of the company opens up doors for more resources and funds to build capacity further. Trend Micro has already achieved leadership in Gateway and Server segments in India, and we are confident that we will capture a substantial share of the desktop space in less than a year.

Jasmine Kaur
vadmail@cybermedia.co.in