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The $23 bn deal between Bharti Airtel and MTN would have gone fine had both the governments opened their windows for further deliberations
Akhilesh Shukla
Monday, November 02, 2009
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After ten decades, when an Indian-Mohandas Karamchand Gandhi-in 1894 started a movement in South Africa for the identity and rights of Indians living there, the Government of the Republic of South Africa refused to give a go-ahead to Bharti Airtel for a merger with South Africa's telecom giant MTN, to save its largest telecom identity. The RSA government wanted dual listing of the company in India, to maintain its separate identity, which Indian laws do not permit.

From the beginning, MTN was keen for a marriage with an Indian entity. It tried to please both Bharti Airtel and Reliance Communications, in order to cut costs and enjoy strong RoI. China Mobile, China Telecom and Vodafone also tried to have an alliance with MTN.

After over eight months of such talks, both the companies had reached an agreement for a $24 bn alliance to create the world's fourth largest telco, spanning twenty-four countries and 200 mn subscribers. But the South African government's refusal to budge from its demand-that the Indian government amend its laws to allow dual-listed companies-acted as a precursor to the deal sealing their fate.

Dual-listing allows companies to retain their separate legal identities and listings on stock exchanges, while entering into equalization agreements to collectively run operations and share profit or losses. Such arrangements are also seen protecting the national identities of companies.

India took sixty years to become one of the fastest growing economies of the word. The Indian telecom sector just took fifteen years to make its presence felt across the globe. In 1994, India announced its National Telecom Policy (NTP) which brought a revolutionary change in the telecom space. Prior to this, telecom was a state monopoly. Indian telcos, despite operating in a low ARPU market, have an EBITA margin of around 35%, comparable to any other operator in the world.

MTN, which is #1 or 2 in the twenty-one countries it operates in, has a subscriber base of 103 mn, by the end of June 2009. While Bharti Airtel-operational in India and Sri Lanka only-stood at a whopping subscriber base of 108 mn by the end of August 2009. The credit goes to the robust telecom growth in India.

Investors in India were also confident about Bharti Airtel despite the failure of talks. At 11.58.00 hrs on September 1, 2009 a day after the deal was called off, Bharti Airtel share traded at Rs 21.53 higher at Rs 440.10 in the Bombay Stock Exchange.

The Indian telecom industry has attracted huge foreign investors, as everyone wanted to be a part of the telecom success story in India. In the span of just fifteen years, the telecom industry has become the third largest sector attracting FDI. Since April 2000 to July 2009, the sector attracted $7,369 mn of FDI in the country. Telecom is the largest sector in India to have the largest FDI inflow in the country, after the service sector and computer software and hardware. It contributed 8% of the total FDI inflow in India for the same period. Some of the known global names having FDI in India include Vodafone Plc, NTT DOCOMO, Etisalat, and Sistema Telecom.

Both Bharti Airtel and MTN lost in this race. But they will surely not keep quiet. In the current market conditions, managing bigger assets in order to reduce opex and capex is the order of the day.

Akhilesh Shukla
akhileshs@cybermedia.co.in

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