Informate MI has launched Informate Mobile Metrics Report based on actual mobile usage during the Indian Premier League. The report reveals that the mobile platform has witnessed a 100 % increase in user interest, for access to the information and updates related to cricket, as compared to the year 2009.
Kedar Sohoni, president, Informate Mobile Intelligence, said, “The IPL on the mobile platform has received tremendous response from Mobile users across the country. The rate at which mobile phone owners in India are consuming the IPL information on their phone is a testament to the value, simplicity and the premium content the service offers. The behavior of consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones –it is fair to say that the mobile has arrived in India as one of the main sources of information and entertainment.”
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