Etisalat and Comviva announced that they will partner to bring state-of-the art Value Added Services to Etisalat's more than 100 Million subscribers worldwide. The vision of this partnership is to introduce new mobile VAS products that enhance Etisalat's customers' lifestyles and enrich their lives – and which will be helpful and fun to use. Comviva will support Etisalat with innovative offerings in the areas of content and community to further strengthen Etisalat's position as one of the world's leading telecom operator groups and reinforce its reputation as a pioneer and innovator in the VAS space.
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