Mobixell has been selected by tier one Asian operators to deliver optimised, multi-channel, rich media, mobile and web based advertising. The Mobixell Ad-It solution provides the operator with an end-to-end advertising solution to monetise the operator's inventory assets and to enable it to offer a variety of mobile and web based advertising options to brand owners and advertising agencies in the region. The Mobixell Ad-It solution will allow the Asian operator to expand its ad inventory beyond existing portal WAP banners, to deliver multiple advertising channels including inserting adverts into missed call alerts via SMS messaging, for off deck mobile Internet browsing, video streaming and MMS. Avichai Levy, EVP Marketing of Mobixell said, “With Ad-It installed as part of the network, Mobixell is raising the bar for mobile advertising. It is now possible to use location, as well as other profile information for targeting users on a wide scale. Targeted ads, offered by the operators ensure high CPM and effective engagement of consumers. This deployment also serves as a testament to our commitment to work with operators in Asia and to build our presence in the important APAC market place.”
Page(s) 1
Print
Comment
Email
Digg
Del.icio.us
Reddit
