IDEA Cellular has launched its 2.75G EDGE enabled GSM network in Assam. IDEA has launched its services in the largest North Eastern state of Assam . IDEA's services in the remaining circle of North East, comprising of the six states of Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh will be launched later in the year. IDEA Cellular's mobile telephony services will be available in 13 districts of Assam – Barpeta, Bongaigaon, Cacher, Dibrugarh, Jorhat, Kamrup, Karbi Anglong, Kokrajhar, Nagaon, Nalbari, Sibsagar, Sonitpur and Tinsukia – at the launch phase. The mobile operator will double its network to 500 cell sites to cover 19 districts, including 56 major towns and over 1,400 villages in Assam, by March 2010. IDEA will also set up a network of 450 cell sites in the North East region by March 2010. Ambrish Jain, Director - Operations, IDEA Cellular Ltd. said, “Launch of services in Assam is the last major milestone in IDEA's national expansion journey. The successful achievement of our mission to become a pan-India operator can be attributed to a sharp and focussed management strategy; excellent execution in network rollout, customer service and innovative product offerings; and the faith of 53 million IDEA subscribers across the country. IDEA's world-class mobile telephony services will now be available to over 32 million people in Assam, connecting them with the rest of the country, and driving mobile penetration in the region.”
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