Syabse 365 has announced that it will provide services to enable Western Union, to interact with and engage its customers with SMS-based notifications and mobile marketing campaigns. Sybase 365 delivers SMS based messages to Western Union loyalty card members who send money transfers from nine countries worldwide. When consumers send money,they can receive an SMS message confirming the funds have been paid out.Sybase 365 will also deliver SMS based messages to Western Union consumers who have opted-in to receive offers such as coupons, promotional codes and additional information on products and services. “ Sybase 365 global mobile messaging reach and mobile commerce services allow enterprises to maximize the potential of the mobile economy.This service is a perfect example of how companies can leverage our multi-faceted offerings to reach and engage customers effectively through the mobile device,” said Marty Beard, President, Sybase 365.
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