Starhome has introduced Sparx solutions that will change the face of the roaming mobile market and set a new standard for interactive roaming campaigns. Information about roaming subscribers' movements and behavior patterns, together with their roaming usage, is accumulated by Sparx from a range of sources. Sparx then generates dynamic and logical follow-up marketing campaigns for each roaming subscriber. Campaigns are created and sent when multi-triggers are received that are based on the roamers' attributes and events. Triggers are also used to generate dynamic ad-hoc campaigns based on roamers' feedback and usage history, resulting in the right message being sent, at the right time to the right person.“Sparx, an interactive roamers' marketing and relations management tool, will revolutionize roaming mobile advertising by providing mobile operators with the information and means necessary to accurately target and serve outbound roamers,” said Amit Daniel, Vice President of Marketing ,Starhome.
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