TATA DOCOMO, the GSM brand of Tata Teleservices Limited, announced the commercial launch of its operations in India, beginning with Chennai and Tamil Nadu. The company's Next Gen GSM service started on a heady note, with TTSL Managing Director Anil Sardana making the first phone call from TATA DOCOMO's 3G-ready network to Union Minister for Telecommunications and Information Technology Thiru A Raja. TATA DOCOMO's pan-India service rollout will be completed this year, with South Indian Circles going 'live' in a fortnight.
In a message at the launch press conference,Ratan Tata, Chairman, Tata Sons, said “The value proposition offered by Tata-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer.
The launch of pay-per-use, per-second concept offered by Tata-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.
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