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NyooTV, India's first online social TV, that was recently launched in Mumbai by AKG Technologies is all set to tap the 3G and BWA space, as and when services are commercially launched.

The first Indian company to offer free premium legal entertainment content comprising Bollywood regional and international movies, music videos, TV shows and documentaries, NyooTV's Gaurav Mendiratta, founder and president of AKG Technologies remarks, “With 9 mn broadband users and 1 mn of them on mobile, there is a huge market for free Bollywood content and archived television shows on Internet in India. The mobile and Internet market will witness a huge boost once the 3G and BWA spectrum is operative, which will lead to increase in speeds and a decline in the data usage charges. We are looking at a 20% share in the Indian market, which will largely depend on 3G.”

With an interactive experience, NyooTV offers an in-built Facebook chat and tweet option, which can be accessed while watching a movie, for example. This has helped the company to gain 1,00,000 subscribers in the first six weeks on the company's Facebook page. NyooTV is now looking to foray into the mobile apps market as well, and the company is all set to launch the NyooTV application for iPhone and Nokia smartphones, while applications for BlackBerry, Android, Samsung and Windows Mobile are in the pipeline. The company is also looking at SMS marketing, and is also looking to tap HD quality on the BWA platform.

NyooTV is also the first company that will pay the user to watch content, which is part of an interactive advertising medium that will help spread the user's experience to other subscribers. It will also help the company in generating content that is relevant to customer's changing tastes, based on their feedback.

Offering a triple play option, in that the same content is available on the mobile, TV and PC, NyooTV's other attractions include showcasing of films on the day of theater release itself, as well as viewing of on-air TV serials, and old TV shows on the VOD platform, from the company's 2,000 strong movie library and 8,000 plus storehouse of music videos. In Q4, NyooTV will showcase international film releases as well-as also live streaming of documentaries and events, with the help of BWA bandwidth.

With plans to be the largest online TV portal in India in the next two years, Mendiratta says, “We are targeting 1 mn users in India in a year's time, and 10 mn users by the second year. Globally, we are looking at 10-20% more users in a year's time,”

Currently, NyooTV plays on GPRS and Wi-Fi, and uses adaptive streaming and customized mobile applications to provide undisturbed user experience even with low bandwidths.

Beryl M
berylm@cybermedia.co.in