Companies give high priority to offering mobile websites: Kony Study

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Kony Solutions, did a survey in 119 large corporations and it inferred that 61% of the respondents planned to incorporate sales and commerce capabilities into mobile offerings.

The companies also helped in giving an insight apart from the sales and commerce functions.

Informational resources were 75% of the whole, brand awareness was 61%, and customer service and support was 56%-were components of their mobile strategy.

There were also clear cut strategies that were demonstrated by various segments. For example, retail companies clearly were the respondents who chose mobile commerce capabilities, and was at the higher end at 82%, travel and hospitality businesses came in second with 58%.

The study also highlighted that companies consider offering a mobile website to be the highest priority. Around 73% of the respondents agreed to this. Downloadble mobile applications came a close second and messaging as a VAS was another close contender.

Raj Koneru, founder and CEO of Kony Solutions says, "It's clear that the mobile landscape has created a unique, complicated and costly problem for consumer-centric organizations; however, it also offers lucrative opportunities."

He also adds, "Companies are unclear as to how best to balance the cost of developing and deploying mobile offerings across multiple devices with the need to reach the widest range of consumers. Consumers facing businesses need to implement mobile solutions in the near term or risk disengagement. Additionally, the potential revenue stream and brand awareness from mobile offerings is too great to be ignored."

The survey also observed that the organizations need to educate themselves about the mobile strategy development. They need to be cautious before developing an in-house solution. If it is not done in the right way, it can incur losses for the company and can also be a deadly mistake that can impede the company's plans.

Also, the participating companies felt that they had little or less knowledge about the development and deployment of these strategies.

Koneru adds, "Organizations need to educate themselves when it comes to mobile strategy development. Choosing the wrong partner, or trying to develop an in-house solution, when it's not your expertise, is costly and can be a deadly mistake for the success of an application."

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