6. MRO-RAD
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MRO-Tek has an exclusive relationship with RAD under which it manufactures
RAD products in the country and also distributes them. This helps it not only to
drive the cost-effectiveness but also technological advantage and easy
availability. As a result of this, and MRO-Tek’s excellent channel management
and solution provision capabilities, RAD and MRO-RAD co-branded products did a
total sales revenue of Rs 108.03 crore. The bulk of its sales has been through
the sale of digital modems. Almost Rs 81 crore came from this segment. RAD
multiplexers and RAD security solutions accounted for Rs 26.50 crore and Rs 0.53
crore of sales respectively. The success of RAD has been solely due to MRO-Tek—be
it through the manufacturing route or the trading route. In the fiscal, though
the manufacturing revenue for MRO-Tek was Rs 44 crore only, this could go up in
the current year, as MRO-Tek is all set to start manufacturing multiplexers and
other range of modems soon.
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