Router
The
windfall of 1999-00 that router sales saw, promised to continue with good sales
all the way through the first half of the year, but this growth rate suddenly
started falling in the second half, and came down to a low-rate in the final
quarter. This dramatic slowdown was due to the trickledown effect that the US
economy slowdown had on IT services in India. Both ISPs and IDCs promised to
falter at the end. Many big ISPs and IDCs failed to rise above the boardrooms
and business plans on paper. Funding was the biggest issue why these companies
could not take off.
Though spending continued among the established ones like BSNL, VSNL, Satyam,
etc., but it was not to the tune of the previous fiscal. And though new ISPs
like Tata ISP, HCL Infinet, Hughes Tele and ERNET, laid out their networks for
Internet services, the sum total number of rollout did not match the previous
fiscal, both in numbers and magnitude. An uncertain market kept them away from
lavish expenditure.
The
other sectors actually came to the rescue of the router segment. Banking and
finance sector played the role of the knight in shining armor. Banks like Dena,
Vyasa, RBI, Karnataka Bank, American Express and Global Trust executed huge
projects worth crores of rupees—all of them had to link their LANs across
localities and cities in the country due to competition as well as RBI
directives. The financial institutions themselves connected heavily. BSE, LIC,
UTI, IDRBT, Tata AIG, etc., all spent multiple of crores on wide area
networking. Other sectors like manufacturing, transport/utility and government,
pitched in with their own share of wide area networking projects.
So, the year 2000-01 ended with router companies clocking in Rs 408 crores
through their routers. The annual growth recorded last year was 86.3 percent.
The number of routers sold during the fiscal were 24,337, as compared to
17,000 in the previous fiscal. That shows a growth by only 29 percent. But
value-wise, the growth has been much better due to the better deployment of
high-end routers of which some were capable of Gigabit routing. Though average
price of a router further dropped to about 65,000 at the low-end of the market,
prices at the mid-end were still at an average 2.3 lakh. And as you went up the
value chain, Gigabit routers came at prices of Rs 60 lakh and more.
Cisco retained its grasp over this segment last year as well, despite the
somewhat hyped entry of Juniper and Unisphere – two young next-generation
technology startups. During last fiscal, Cisco managed to hold on to consolidate
and increase its market share to 84.8 percent as compared to 72 percent of the
previous fiscal. And the nearest competitor, Nortel, was way behind at just 6
percent.
The market for Gigabit router did not live up to the expectations as
telecommunications build-outs got delayed due to policy delays, market
uncertainty and lack of finance. The setting up of offices by Juniper and
Unisphere was more of an initial market contacting/discussion process and both
did negligible business in reality. Still, Unisphere were able to accomplish
sales of Rs 4 crore during the last fiscal, which is approximately 1 percent of
the market. This year, however, many more telecommunications backbones are
expected to be rolled out, with hundreds of miles of the country already been
wired up with dark fiber. And, these players are likely to play hard to not
allow Cisco to monopolize this space, as it has done in the low and mid-end of
the market. The market for routers looks quite promising and should again be
touching its previous growth rates of hundred percent and above. That is, if the
current economic slowdown does not continue beyond six months. Which could in
turn, further delay long due projects in the telecommunications sector.
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