Streaming media is an effective means of communication, but building and maintaining the infrastructure is very expensive. For a company, which is not in the streaming media business but wants to enhance its web site or offers on-line training and demonstrations, investing in media production, encoding and hosting capabilities requires a huge, up-front capital expenditure.

Ease of Use

Customers want an intuitive and productive interface. They should be provided with complete control over their media assets, through an easy-to-use, web based tool, which is integrated across all services.

Onto Tomorrow

IDN is the wave of the future and can deliver all types of traffic including static, dynamic, secure and streaming content. These delivery networks are essential to improve the performance, scalability and reliability of the Internet presence of enterprises and e-businesses.

Arun Kumar is director, market research, Speedera Networks